This is part two of episode two of TMD On the Record podcast, with special guest Anja Kloch.&nbsp;Part two sees Anja and hosts Dave Cliche, Mike Grant, and Jeff Timmins discuss the impact of the pandemic on not-for-profits, what is working and not working, and how those in the industry can navigate a very new fundraising landscape. &nbsp;This is a continuation from part one, released on February 9, 2021, which covered stories and perspectives on the current donor acquisition model.

Making the Case for Marketing in Not-for-Profits

Welcome to TMD On the Record, a podcast where we talk about the relationship between brands and customers.

Join us as we take a look at some of the challenges facing brands as they work to understand a more empowered customer…

…and the empowered customers that expect and demand more from the brands they choose to be loyal to.

We’ll examine what’s working and what’s not.

The gap between what the relationship is and what it needs to be.

And what to do about it – now, next and later.

Whether you’re in marketing, communications, sales or operations, this conversation is for you.

And every episode features TMD’s 10th Voice principle, which is a deliberate attempt to challenge, question and empower different perspectives and opinions. We believe this empowerment is fundamental to instilling diversity in thought, a core tenet of TMD's culture.