Episode two of TMD On the Record #podcast is here and it’s going to change how you think about donor acquisition.Recorded on January 22, 2021, this new episode explores some of the dynamics associated with engaging with donors in the not-for-profit space. With special guest Anja Kloch, a Canadian ex-pat who is a strategic fundraising powerhouse based in LA, the hosts discuss how the model for donor acquisition has changed and how the mission-based approach needs to evolve to survive.&nbsp;An in-depth, fast-paced discussion between four industry experts, this episode has been split into two parts. Listen in to part one of two now.

Donors, Not-for-Profits and Acquisition with Anja Kloch, Pt. 2

Welcome to TMD On the Record, a podcast where we talk about the relationship between brands and customers.

Join us as we take a look at some of the challenges facing brands as they work to understand a more empowered customer…

…and the empowered customers that expect and demand more from the brands they choose to be loyal to.

We’ll examine what’s working and what’s not.

The gap between what the relationship is and what it needs to be.

And what to do about it – now, next and later.

Whether you’re in marketing, communications, sales or operations, this conversation is for you.

And every episode features TMD’s 10th Voice principle, which is a deliberate attempt to challenge, question and empower different perspectives and opinions. We believe this empowerment is fundamental to instilling diversity in thought, a core tenet of TMD's culture.