<p>Stephen quizzes Greg about his recent webinar &#8220;<a rel="noreferrer noopener" href="https://www.tlfresearch.com/webinars/using-the-voice-of-the-customer-to-change-your-organisations-culture/" target="_blank">Using the Voice of the Customer to Change Your Organisations&#8217; Culture</a>&#8220;.</p>



<p>It&#8217;s not about &#8220;voice of the customer&#8221; research programmes, but about ways in which the actual voice of the customer (captured in audio, video, or in the flesh) can be used to make an impact.</p>



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