Greg and Stephen talk about the pros and cons of different survey methods, based on chapter seven of the book “Customer Satisfaction”. What’s the best way to maximise your response rate and get the depth of insight you need? Can you combine survey methods?

Getting the fieldwork right is one of the most important parts of the customer research process.

https://s3.eu-west-2.amazonaws.com/tlf-public-assets/podcasts/Ep18+-+Ch7+CollectingTheData.mp3