Greg and Stephen discuss chapter six of the book “Customer Satisfaction”, which is all about survey sampling. It might not be the sexiest-sounding topic, but it is vital if you want your survey to be reliable.

Beyond the theory, we talk through some of the practical issues in designing an effective survey process.

https://s3.eu-west-2.amazonaws.com/tlf-public-assets/podcasts/Ep17+-+Ch6+Sampling.mp3