In this episode I cover what to do to make sure that your ads don’t skyrocket in costs. We’re approaching an election season as well as Black Friday season with the holidays coming up, and ads are going to be more expensive than ever. If you’re concerned about how you can keep your ad cost low so that you’re able to get more customers for your money, and this episode is going to be great. I cover some of the lessons I’ve learned running ads in the past campaigns, and a deep dive into the differences between Facebook and Google so that you can identify potential opportunities. I think this is incredibly importantTo get a grasp on so that you are not finding yourself with your pants down during this holiday season.

Most people know that they should be using Google analytics, but the harsh reality is that most small business owners install Google analytics and then never ever look at it. If you’ve installed Google Google analytics but you’ve not looked at it in the past 30 days to make decisions about your marketing you’re essentially gambling. Marketing shouldn’t be a gamble you shouldn’t feel like you’re just going to be betting it on black or red when you decide to create an ad with a specific offer. So stop going to the Facebook or Google ad casino, and start making decisions based on data. But how do you do that? In this episode I share with you a very simple yet effective way to start measuring your marketingSo that you can make decisions based on facts rather than gut feelings. I’ll tell you how to set up your KPI’s so that you’re not overwhelmed with data, and how to set up a free dashboard that reports everything you need to see in one place.

Setting your marketing up to succeed is one of the most important things that you can do when you’re deciding to create a campaign. When most business owners start marketing they talk about their product or service, and the features of that product or service. What does ends up doing is creating a commoditized product that is done competing with everything else out there. The goal of your marketing should be to differentiate yourself as a solution that’s going to solve a major problem for your client. Talking about their problems rather than your solution will help them to feel like you Understand their problem. No matter what your product or service is, people feel like their problem is unique and that nobody else is experiencing it. One of the biggest question is, will this work for me because everybody thinks they have a unique set of challenges. In today’s podcast episode I shared with you how to overcome that.

Today I discuss a way to monetize and grow your list when you have a YouTube audience that gets organic traffic. YouTube ads are one of the least used and highest opportunity mediums in my opinion. Most channels have huge highly targeted audiences but don’t know how to target and sell to them. In this podcast I talk about the strategies you can use to sell to the organic viewers and subscribers in your YouTube channel.

In this episode I talk all about what your clients before and after looks like so that you can really get clear on how to present your offer is in your marketing.

In this episode I cover how to create a client avatar. This is extremely important because you’re going to be defining exactly who you want to be attracting with your content, your offers, and any other marketing activities that you’re doing. This is important no matter what marketing activity you’re doing, and it can define whether or not you will be successful.

Life after the Facebook algorithm change, did you survive or did your page turn into a zombie? A living dead page that doesn’t get any distribution? In today’s episode I share what is working great and what how to adapt to thrive I. The post Facebook apocalypse.

In today’s episode I cover a very simple marketing trick that helps you to improve your marketing skills no matter if you are creating content, trading offers, or creating marketing campaigns. This is a trick that I picked up from listening to famous investor Ray Dalio and I wished I had started doing this sooner!

In today’s episode I cover your marketing, and often overlooked, and definitely underutilized marketing channel. I talk about some of the key ways to increase sales and do you get more out of your email marketing. So many companies and businesses that I work with have solid email list but they failed to email regularly, provide good content, and engage with this medium that is owned media. Especially in the fast changing environment of digital marketing today, It is very important to have a way to market to current and potential clients that you actually get to own. Algorithm changes, policy updates, and other problems that arise when you rent a medium like Facebook, Instagram, and other channels that you are at the mercy of can really hurt your bottom line.

Today I talk about a something that drives me crazy and that will end up killing their business. It is a misuse of permission and I see a lot of brands and companies doing this that have large brick and mortar locations. As a brand it is incredibly important that you don’t misuse the permission that clients and customers give for you to be in touch with them. Whether it is through social channels, email marketing or other means of contact, don’t spoil that permission for a quick gain.