Rational behaviour refers to a decision-making process that is based on making choices that result in the optimal level of benefit for an individual. That means before you make a decision you consider benefits and downsides of making a certain choice. Let’s use the example to illustrate it. Imagine that you have decided to start going to the gym as you want to improve your physical conditioning and you have to decide to which gym you will go. There are 2 gyms near you. The question is how do you make a decision? I can tell you that most people will make an emotional decision and go with their gut. But if you want to make a decision that will give you the most benefits then you have to make a rational decision. You can do that by comparing the options that you have side by side and then making an informed decision. So you have Gym A and Gym B. Then you list the criteria that are important for you. That would be things like monthly price, Equipment available, opening times. Also, the distance to the gym as that will impact how much time you will have to spend to and from the gym.  Once you look at this comparison you will be able to see pluses and minuses for each option and therefore make the best decisions. This exercise where you compare 2 or more options is called Pros and Cons exercise and it’s a great tool that you can use to make rational decisions in your life. Access WG+ episodes available only on Apple Podcasts

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It’s not just important to make the right decision, but it’s also important to make sure that the decision is not creating new problems. FUN TOOLS World Map Quiz for All Ages  |  Random Advice Generator  |  Random Affirmation Generator WG Media now operates 50+ shows on ALL major platforms:  Apple Podcasts  |  Google Podcasts  |  Spotify Podcasts  |  Amazon Podcasts SUBSCRIBE FOR BENEFITS:  Bonus Episodes  |  WG Originals  |  Early Access  |  Exclusives  |  Archives --- THANK YOU TO OUR TOP SUPPORTERS <> Clea Shearer,David Baldacci,Heidi Murkoff,School Zone,Megan Logan MSW  LCSW,J. K. Rowling,Emily St. John Mandel,Marilyn Sadler,Margaret Wise Brown,Colleen Hoover,Paulo Coelho,Laura Dave,Wonder House Books,Zachary Auburn,Jenna Bush Hager,Robin Wall Kimmerer,Shannon Bream,Julia Quinn,Alice Schertle,Alex Michaelides,Eric Hill,Colleen Hoover,Alton Brown,Julia Quinn,Randy Rainbow,Jennie Allen,Eckhart Tolle,Naibe Reynoso,Rupi Kaur,Sandra Boynton,Julia Quinn,Sarah Young,Julia Quinn,Ray Dalio,Amir Levine,Jordan B. Peterson,John Sandford,Brené Brown,Bridget Coloring Press,Chris Voss,Bobby Lynn Maslen,Text,Clea Shearer,David Baldacci,Heidi Murkoff,School Zone,Megan Logan MSW  LCSW,J. K. Rowling,Emily St. John Mandel,Marilyn Sadler,Margaret Wise Brown,Colleen Hoover,Paulo Coelho,Laura Dave,Wonder House Books,Zachary Auburn,Jenna Bush Hager,Robin Wall Kimmerer,Shannon Bream,Julia Quinn,Alice Schertle,Alex Michaelides,Eric Hill,Colleen Hoover,Alton Brown,Julia Quinn,Randy Rainbow,Jennie Allen,Eckhart Tolle,Naibe Reynoso,Rupi Kaur,Sandra Boynton,Julia Quinn,Sarah Young,Julia Quinn,Ray Dalio,Amir Levine,Jordan B. Peterson,John Sandford,Brené Brown,Bridget Coloring Press,Chris Voss,Bobby Lynn Maslen,Ernest Hemingway,Jane Austen,Gabriel García Marquez,John Steinbeck,Margaret Atwood,Agatha Christie,Daphne du Maurier,Arthur Conan Doyle,Mary Higgins Clark,Gillian Flynn,Stephen King,Bram Stoker,Mary Shelley,,Ray Bradbury,Aldous Huxley,Andy Weir,George Orwell,Edgar Allan Poe,Anne Rice,Flannery O’Connor,Neil Gaiman,Chimamanda Ngozi Adichie,Junot Diaz,James Joyce,George RR Martin,J K Rowling,Diana Gabaldon,CS Lewis,JRR Tolkien,Joan Didion,Nora Ephron,Frank McCourt,Mary Karr,Anthony Bourdain,Roald Dahl,Dr Seuss,Madeleine L’Engle,Ludwig Bemelmans,Bill Martin, Jr,Jon Krakauer,Ron Chernow,Jon Meacham,Betty Friedan,Stephen Hawking,Nora Roberts,Nicholas Sparks,Emily Giffin,Taylor Jenkins Reid,Christina Lauren,Orson Scott Card,Jessica Elephante GET JORDAN PETERSON SELF AUTHORING SUITE HERE The Self Authoring Suite provides access to all four of the Self Authoring exercises: the Present Authoring: Faults, Present Authoring: Virtues, the Future Authoring, and the Past Authoring. NO AFFILIATE / DISCOUNT CODE: DOWNLOAD HERE

First-principles thinking is one of the best ways to reverse-engineer complicated problems and come up with a correct solution. WG Media now operates 50+ shows on all major platforms: Apple Podcasts Google Podcasts Spotify Podcasts Amazon Podcasts iHeart Radio Subscribe for benefits: Bonus Episodes WG Originals Early Access Exclusives Archives Surprise! We've also put posts like this in all of your favorite places: Google | Apple | Spotify | Anchor.fm | Breaker | Overcast | RadioPublic --- Full Transcripts Now Available <> Subscribe for Ad-Free Listening --- Recommended Books Agency Management–Discover methods for healthy working relationship with your agencies Analytics–Digital metrics, Google Analytics, and more Brand Building–Choose a strong business name, develop your brand identity, and more Business Insights–User testing, research, and customer insights Business Management–Leadership, work-life balance, hiring a team, and more Business Planning–Start a business and set it up for success Content Marketing–Plan, create, and share compelling content Customer Engagement–Create your business story and find your target audience Digital Marketing–Market your business online Email Marketing–Build an email list, use email automation, avoid spam filters, and more Mobile Marketing–Engage your target audience on their mobile phones Selling–Make your first sale or get even more sales Social Media–Create social ads, work with influencers, and more Startup–Growth hacking, prototyping, crowdfunding, and other startup tactics User Experience–Help users get the most out of your website, mobile store, apps, and more Video Marketing–Create actionable videos, video ads, and more Website–Get tips on creating a website that appeals to customers --- Full Transcripts Now Available <> Subscribe for Ad-Free Listening ---

Money is one of the most important resources in the world. If you want to achieve any goal in your life you will need Money. That’s why it’s absolutely critical that you learn and understand how to manage and control your finances WG Media now operates 50+ shows on all major platforms: Apple Google Spotify Subscribe for benefits: Bonus Episodes WG Originals Early Access Exclusives Archives Surprise! We've also put posts like this in all of your favorite places: Google | Apple | Spotify | Anchor.fm | Breaker | Overcast | RadioPublic --- Full Transcripts Now Available <> Subscribe for Ad-Free Listening --- Recommended Books Agency Management–Discover methods for healthy working relationship with your agencies Analytics–Digital metrics, Google Analytics, and more Brand Building–Choose a strong business name, develop your brand identity, and more Business Insights–User testing, research, and customer insights Business Management–Leadership, work-life balance, hiring a team, and more Business Planning–Start a business and set it up for success Content Marketing–Plan, create, and share compelling content Customer Engagement–Create your business story and find your target audience Digital Marketing–Market your business online Email Marketing–Build an email list, use email automation, avoid spam filters, and more Mobile Marketing–Engage your target audience on their mobile phones Selling–Make your first sale or get even more sales Social Media–Create social ads, work with influencers, and more Startup–Growth hacking, prototyping, crowdfunding, and other startup tactics User Experience–Help users get the most out of your website, mobile store, apps, and more Video Marketing–Create actionable videos, video ads, and more Website–Get tips on creating a website that appeals to customers --- Full Transcripts Now Available <> Subscribe for Ad-Free Listening ---

To improve your decision making and achieve your goals quicker it’s worth to learn about Probabilistic Thinking.  Probabilistic thinking is essentially trying to estimate, using our knowledge, beliefs and logic, the likelihood of any specific outcome.  It is one of the best tools we have to improve the accuracy of our decisions and therefore achieve our goals faster. It’s not only the poker that we play based on probabilities, but all our life is also based on probabilities. When you have to choose what route to take to the work you base that decision on probability and hope that you will not get stuck in traffic. When you go for a run you plan the distance based on the time available and more importantly on your physical abilities to complete the run. This is true for small decisions and a big one like deciding to get married and stay together or starting a business and succeeding. Prediction is a skill which can be improved with practice. It starts with asking questions to challenge the assumptions. If you wake up late in the morning then you can ask yourself will I make it to work on time if I walk? And if the answer is no then you have to get the Uber. You can use the Probabilistic Thinking to evaluate the possibility of you being affected by something. If your friend gets an injury while working out in the gym - does that mean that you should stop working out? Probably not as a probability for you to get an injury is low. But you should take notice of it and make sure that you do all the exercises with a correct form. WG Media now operates 50+ shows on all major platforms: Apple Google Spotify Subscribe for benefits: Bonus Episodes WG Originals Early Access Exclusives Archives

Surprise! We've also put posts like this in all of your favorite places: Google | Apple | Spotify | Anchor.fm | Breaker | Overcast | RadioPublic --- Full Transcripts Now Available <> Subscribe for Ad-Free Listening --- Recommended Books Agency Management–Discover methods for healthy working relationship with your agencies Analytics–Digital metrics, Google Analytics, and more Brand Building–Choose a strong business name, develop your brand identity, and more Business Insights–User testing, research, and customer insights Business Management–Leadership, work-life balance, hiring a team, and more Business Planning–Start a business and set it up for success Content Marketing–Plan, create, and share compelling content Customer Engagement–Create your business story and find your target audience Digital Marketing–Market your business online Email Marketing–Build an email list, use email automation, avoid spam filters, and more Mobile Marketing–Engage your target audience on their mobile phones Selling–Make your first sale or get even more sales Social Media–Create social ads, work with influencers, and more Startup–Growth hacking, prototyping, crowdfunding, and other startup tactics User Experience–Help users get the most out of your website, mobile store, apps, and more Video Marketing–Create actionable videos, video ads, and more Website–Get tips on creating a website that appeals to customers --- Full Transcripts Now Available <> Subscribe for Ad-Free Listening ---

Surprise! We've also put posts like this in all of your favorite places: Google | Apple | Spotify | Anchor.fm | Breaker | Overcast | RadioPublic --- Full Transcripts Now Available <> Subscribe for Ad-Free Listening --- Recommended Books Agency Management–Discover methods for healthy working relationship with your agencies Analytics–Digital metrics, Google Analytics, and more Brand Building–Choose a strong business name, develop your brand identity, and more Business Insights–User testing, research, and customer insights Business Management–Leadership, work-life balance, hiring a team, and more Business Planning–Start a business and set it up for success Content Marketing–Plan, create, and share compelling content Customer Engagement–Create your business story and find your target audience Digital Marketing–Market your business online Email Marketing–Build an email list, use email automation, avoid spam filters, and more Mobile Marketing–Engage your target audience on their mobile phones Selling–Make your first sale or get even more sales Social Media–Create social ads, work with influencers, and more Startup–Growth hacking, prototyping, crowdfunding, and other startup tactics User Experience–Help users get the most out of your website, mobile store, apps, and more Video Marketing–Create actionable videos, video ads, and more Website–Get tips on creating a website that appeals to customers --- Full Transcripts Now Available <> Subscribe for Ad-Free Listening ---