The guest to this episode is Elaine Walsh McGrath, you can find her on Linkedin  and she has a gift for you - A Linkedin to leads checklist you can find here. Based in Ireland, Elaine is marketing maven who helps her clients gain more leads on platforms like LinkedIn. With a career that includes working with agencies and large clientele, she has witnessed and navigated the ever-evolving communication landscape on professional platforms. Here is the presentation: Here is the video from the conference: I'm not Sarah Connor, BUT focusing on human nature not bots = Content that Converts - Elaine Walsh McGrath, Elaine Walsh-McGr from DigiMarCon on Vimeo. During this episode, Elaine shares her wisdom on making the most out of social media, emphasising the need to humanize your business's approach and content. She discusses the significance of personal branding, the increasing growth of LinkedIn, and the necessity of having human nature compel your content conversion. She provides practical guidance on content creation, focusing mainly on how to empathize with your audience, understand their needs, and respond to these effectively. Elaine advises businesses to be more symptom-focused rather than solution-focused while communicating with cold traffic, for example, in a DM on social media. Elaine underscores the paramount importance of standing out in an ever-growing sea of LinkedIn users. To do this, she advocates for clear messaging filled with personality and using the right language that would resonate with your ideal clients for businesses of every size. Finally, Elaine addresses the latest developments in social media platforms, like the rising popularity of TikTok for B2B sales, and clarifies that it is not the platform that matters, but rather how successfully businesses can engage and connect with their audience using the appropriate platform's algorithm. To connect with Elaine and tap into more insights, visit her website at www.elainewalshmcgraw.com or find her on LinkedIn. She also has some excellent resources available for download on her website. Get ready to take notes on how to humanize your online marketing strategy significantly in our enriching podcast conversation with Elaine Walsh McGrath. Here is the transcript: You've got to act like a kind human. So throw any element of narcissism awayand really work on that human part of your content.Music.This is Time for Marketing, the marketing podcast that will tell you everythingyou've missed when you didn't attend the marketing conference.Hello and welcome to the time for marketing the podcastthat brings you the best marketing conference speakers andallows them to sum up their presentation in five minutesmy name is peter and i'll be your host today this isepisode number five zero so the big50 we're finally here and i'm veryglad that we have an excellent guest joining usfrom the island that movedaway from from the eu the whole thingy elaine walshmcgrath hello and welcome to the podcast oh thankyou so much but don't worry i'm still in the eu as i'm inireland you're still there you're right oh mygoodness 50 i'm so excited becauseit was meant to be because it's my50th year in june so how cool is that see that was really something that madethis podcast happen thank you for being here how are you doing how is Irelandoh good a bit rainy but your friend isn't so you know that's why we have somuch greenery around us you know.Yeah you need that to you know do all of the all of the agriculture that youdo up there right yeah for sure for sure Peter that is so true Elaine you arehelping people to get more leads on LinkedIn and other places.Tell me, what do you do and what is your favorite part about that?Well, I help my clients to land more clients. That's what I say to them.It keeps it simple, doesn't it? I work with service-based businesses and businesseswho really do work with clients and need to understand what their needs are.So generally speaking, they might have a

Helene spoke at Brighton SEO with her presentation Showing SEO Value Through Meaningful Reporting. You can find her on Linkedin and X, she works at Wallflower studios and blogs at Wandering Helene. Check out her presentation.

Chris is the founder of the OMG center, a place where Marketing agency leaders can gather and exchange information for free. You can join too at https://omgcenter.org/digital-agency-community/ You can find Chris on Twitter and Linkedin.

Jason is also known as the Brand SERP guy, the one that helps individuals and companies work on their Brands in Search Results. He is the CEO at Kalicube, a great tool that helps you manage your SERPS. We talked about how you as a company with a known brand, or you as an individual, that is a brand, need to work on how you are represented in the Google Knowledge Graph.

Barry is one of the most known SEOs out there and listening to his presentations is always a good idea, if you want to do SEO the right way. You can find him on Twitter or visit his company Polemic Digital. And if you are interested in SEO for news companies check out his News & Editorial SEO summit. You can check out his whole presentation here.

This is one of those podcasts, where I touch on a subject I have no idea about, and learn so much. This is why I do this podcast. If you wanna talk to Lazarina, you can find here on Linkedin or Twitter, or just at her company. Here is her presentation from the Brighton SEO 2022 conference If you would like to read her great guide on internal linking, click here And if you would like to start with machine learning, here is Lazarina's Beginner's guide to Machine Learning.

Christopher is the Team Lead of Analytics and Performance at https://www.bergzeit.de/. You can find him on Linkedin.   Here are the things that we talked about https://www.getdbt.com/https://smxadvanced.eu/https://coalesce.getdbt.com/   And if you would like to check out his whole presentation, you can find it here   Building Data Products with BigQuery for PPC and SEO (SMX 2022) from Bergzeit Gmbh

Yono is the man at Yoast, one of the biggest WordPress plugins, that help you make your website a bit better in SEO. I know I use Yoast for all my WordPress websites. You can find Yono on Linkedin or on his website. You can subscribe to this podcast and rate it in your podcast app. Here is the presentation that Jono used on stage.

Despina (Linkedin) is the Senior Online Marketing Manager at The Boutique Agency and has a lot of experience in creating SEO that goes to the top of Search Engine Results. Here is her presentation from SMX Munich and the Giveaway that we talked about link.

Join me on the YouTube live https://www.youtube.com/channel/UCkets7b1zOmTYI2qa6rLGlw or if you would like to get a free SEO Audit of your website, submit your website at https://seos.si/en/seo-roast