In this episode, Paul talks to Jake Newbould, Head of Digital Marketing for Piglet in Bed, a fast growing direct-to-consumer home bedding and furnishing brand in the UK and US.

Hot on the heels of the CvE hosted DTC webinar on which Jake was a panellist, he unveils the secrets of how DTC brands stay close to customer feedback, apply an analytics mindset to everything and master performance marketing. We discuss the exponential growth DTC brands are seeing during COVID19 and Piglet's attitude towards Amazon.

Jake calls out attribution as his biggest bugbear in marketing and shares his own commitment to how he plans to give marketing a better name in his business and beyond.