In this episode of Time For a Reset: The Marketing Podcast with Global Leaders, Paul Frampton, Global President at CvE Consultancy,  connects with Aparna Sundaresh, Global VP of Transformation at Unilever and Member of the Supervisory Board at Enviu. Join them as they discuss:Aparna’s marketing reset wish: Aligning purpose and profit in marketingThe need for brands to build authenticity, consistency, and commitment to their purpose to establish trust and credibility with consumers.The role of marketing technology and data in building e-commerce capabilitiesA shift in the buyer-seller relationship between CPGs and retailers and the role of retail mediaAn industry shift toward data-driven decision-makingConnecting upper and lower funnel activities to better understand data attributionAparna describes herself as a global citizen and C-Suite executive leader who believes that business can be a force for good. Her career is defined by creation and transformation while driving a commercial edge. She enjoys building brands, driving digital transformation, forging partnerships, and pioneering innovation. She has held C-suite positions at global and legacy brands like Unilever and  Lipton.The full transcript is available here.Support the show

In this episode of Time For a Reset: The Marketing Podcast with Global Leaders, Paul Frampton - Global President at CvE Consultancy,  sits down with Nic Travis, Head of Digital Marketing at Lloyds Banking Group. You can also get an excellent overview of the main highlights and discussion points by reading our blog piece of the episode.Join them as they discuss:Nic’s marketing reset wish: A focus on measurementBuilding a robust measurement frameworkNic’s secret sauce for scaling and motivating online teamsThe intersection of brand and performance marketingThe evolving role of CMOsDriving personal growth with an endless loop of adaptability and staying curiousNic brings 20 years of experience across a broad spectrum of e-commerce areas, including marketing, data privacy, web design/development, UX, CRO, and analytics. He has a proven track record of delivering growth and works as Head of Digital Marketing at Lloyds Banking Group, the UK’s largest retail bank.His role includes managing an agency and client hybrid team and supporting the effective delivery of a substantial marketing budget. Nic is tasked with delivering a cross-channel, multi-year digital marketing transformation covering Measurement, Adtech, Martech, Data Consent / Privacy, and Channel Optimisation. His previous roles include Head of Digital at MBNA and User Experience Manager at Claire’s Accessories.The full transcript is available here. Support the show

In this episode of Time For a Reset: The Marketing Podcast with Global Leaders, Paul Frampton - Global President at CvE Consultancy,  interviews Francisco Bram, VP of Marketing and Customer Insights at Albertsons Companies. You can also get an excellent overview of the main highlights and discussion points by reading our blog piece of the episode.Join them as they discuss:The shift from revenue-centric focused marketing to one that enriches customers' livesBalancing profit and purpose: prioritising customer well-beingThe role of marketing in brand storytelling and community connectionThe importance of data-driven marketing in measuring impact and driving decision-makingThe importance of contextually relevant advertising: bringing product marketing mindset to retailEvolution of the CMO role toward data-driven decisions, managerial influence, and personal growth.Francisco Bram is Vice President of Marketing and Customer Insights for Albertsons Companies. Francisco believes marketing should play a role in leading the discussion internally around prioritising customer well-being and  leads  the development and launch of “Sincerely Health”, a digital platform which has already netted over one million customers. Francisco has over fifteen years of experience growing brands, products, and customers across tech, health, and retail. Throughout his career, more than $5B in topline revenue has been directly attributed to his marketing efforts.Francisco has been recognized twice as a top 100 product marketing influencer and three times as a top product marketing mentor. With a growth mindset that allows him to innovate, take risks, and push boundaries to achieve breakthrough results, Francisco believes that the only constant in life is change.The full transcript is available here.Support the show

In this episode of Time For a Reset: The Marketing Podcast with Global Leaders, Paul Frampton - Global President at CvE Consultancy,  sits down with Lars Silberbauer, CMO of HMD Global, the holding company for Nokia Phones. You can also get an excellent overview of the main highlights and discussion points by reading our blog piece of the episode.Join them as they discuss:HMD Global: Using innovative tech to bring Nokia back to lifeThe role of sustainability in product developmentIntegrating brand and performance marketing with measurement modelsAccelerating ideation and product development with AITomorrow’s multidisciplinary CMO: Skilled in AI and culturally awareYes, but is it relevant today? Questioning past practices in marketingLars Silberbauer is considered one of the world’s leading thought leaders for all things marketing, digital, and social. His CV is jam-packed with leading digital marketing roles at global and legacy brands. Currently, he is the Chief Marketing Officer at HMD Global and Nokia Phones.  Lars has also been the Global Head of Brand, Marketing, and Digital at the Olympics  (IOC), the Senior Vice President of Viacom, a digital studio branch of MTV, and the Senior Global Director of Digital at The LEGO Group.The full transcript is available here.Support the show

In this episode of Time For a Reset: The Marketing Podcast with Global Leaders, Nick King, Global Practices Lead at CvE,  sits down with Jasmine Dawson, Senior Vice President of Digital Consumer Engagement at BBC Studios,  a commercial subsidiary of the BBC that creates, produces, broadcasts, finances, and sells content around the world. They discuss the importance of storytelling in the digital market, and Jasmine shares her experiences and insights on customising content strategies for each audience segment and platform. She highlights how taking calculated and calibrated risks can yield unexpected wins that accelerate your career growth.  They further explore how BBC Studios has stayed relevant in the UK and US markets and explore the integration of marketing and content strategy. You can also get an excellent overview of the main highlights and discussion points by reading our blog piece of the episode.Join them as they discuss:Winning by customising content for the medium and audienceHow a legacy production company creates viral content on TikTok and SnapchatThe role of an open and inclusive culture in fostering innovation Aligning decision-making with data and creative instincts Advice for young professionals Jasmine Dawson, Senior Vice President of Digital Consumer Engagement at BBC Studios, is an award-winning digital specialist with over fifteen years of experience in London and New York, both in-house and agency side, working with blue chip brands such as The New York Times, Hulu, and BT. She has substantial experience driving digital transformation and developing brands' digital footprint, focusing on relevance, reach, and revenues. The full transcript is available here.Support the show

In this episode of Time For a Reset: The Marketing Podcast with Global Leaders, Nick King, Global Practices Lead at CvE,  sits down with Tom Langley, Head of Personalisation and Retail Media at John Lewis Partnership. The John Lewis Partnership is the UK’s largest employee-owned business and the parent company of two legacy brands - John Lewis and Waitrose. For over 90 years, the Partnership has operated as a force for good with the core objective of developing fair and sustainable relationship with all stakeholders, including customers, suppliers, and communities. The engaging discussion covers Tom's role in creating new data-led customer propositions and capabilities for the group's brands and the need to press the reset button to prioritise marketing and brand building in retail organisations. Tom also highlights the importance of data and technology in personalisation efforts and how it can simplify the marketers' job by automating routine tasks.  The conversation also covers privacy and data protection and the Partnership’s sustainability drive. You can also get an excellent overview of the main highlights and discussion points by reading our blog piece of the episode.Join them as they discuss: The role of marketing  and brand building at the the board level of retail companiesHow invested are  senior marketers with the technology stackUsing AI and ML-driven data science to deliver value exchangesWalking the thin line between personalisation and customer data privacyA beyond the horizon look into the role of retail media Overcoming the challenge of measuring the ROI of retail mediaSustainability  as a part of the Partnership’s DNAAdvice for young marketing professionals As Head of Personalisation and Retail Media at the Partnership, Tom’s role focuses on evolving and scaling the retail media services of the brand for the benefit of its customers, advertisers and the Partnership.  Prior to joining the Partnership, Tom spent 15 years at Dunnhumby, working with Tesco and other retailers around the world to design and build their retail media businesses. Tom is a passionate and energetic business leader with extensive experience in digital marketing and E-Commerce at Retail and FMCG brands. He is adept at dealing with complex and innovative data sources and using customer data science to understand and improve shopper experience.The full transcript is available here.Support the show

In this special episode of Time For a Reset: The Marketing Podcast, we celebrate our third anniversary by revisiting a selection of the best conversations with ten of our global leader guests. This episode is packed with insights from the fast-evolving marketing world, including aligning marketing strategies with the C-Suite and the benefits of making data-driven decisions. If you want to know more about how marketing leaders are changing the game or how you can uplevel your marketing strategies, make sure to tune in!Featuring:Amy Weisenbach, Senior Vice President, Head of Marketing at The New York TimesSeb Bardin, the In-Store Experience Marketing Lead at Coca-ColaJordan Liebman, Vice President, Global Brand Marketing & Demand Generation at BlueJeans by VerizonLex Bradshaw-Zanger, Chief Marketing & Digital Officer at L’Oréal, South Asia Pacific, Middle East & North Africa RegionAdam Wright, Head of Digital at BeiersdorfJack Hinchliffe, former Chief Marketing Officer at KFCJesh Sukhwani, Global In-Housing Media, Ad-Tech & Data COE Director at LenovoJason Carter, Global Transformation Director at ReckittOlya Dyachuk, Data-Driven Media Director at The HEINEKEN CompanyRory Sutherland, Industry legend and Vice Chairman at Ogilvy UKSupport the show

On the latest episode of Time For a Reset: The Marketing Podcast with Global Leaders, host Paul Frampton - Global President at CvE Consultancy,  is joined by Jason Carter, Global Transformation Director at Reckitt, a renowned global and legacy CPG brand. in the consumer packaged goods industry (CPG). The discussion pivots around the evolution of marketing in the CPG space, with Jason sharing insights across different critical topics and marketing touchpoints, including his Reset on the importance of integrating media and creative teams with the brand at the core, the challenges of aligning vertical specialists with strategy formulators, and why marketing needs a seat at the board head of the table to drive true business growth and transformation. Jason also touches on Reckitt’s current views on marketing in-housing and the importance of a strategic plan which defines a hybrid model where agencies and partners play a key role.Join us as we discuss:The challenges of building an integrated marketing roadmapAligning brand strategy with vertical specialists Why marketing needs a seat at the head of the tableMarketing in-housing and the importance of a hybrid model Jason has over 30 years of leadership experience that stretches from agencies like Universal McCann and Zenith to global brands like Reckitt. He is an entrepreneurial and passionate media executive with a track record of launching and scaling digital capabilities across markets and building motivated and collaborative teams that deliver innovative digital marketing.  Jason is also the founder of cartR Advisory, a platform that helps advertisers, agencies, publishers, tech players, and investors design, develop, and deploy growth strategies. Enjoy this episode! The full transcript is available here.Support the show

In this episode of the Time for a Reset: The Marketing Podcast, Paul sits down with Seb Bardin, the In-Store Experience Marketing Lead at Coca-Cola.  Also known as The Coco-Cola Company. They discuss the direct-to-consumer (DTC) space, the importance of first-party data, the traditional world of shopper marketing, and the integration of the physical and digital shopping experience. Seb highlights the importance of continuous learning and having a growth mindset to stay future-relevant.Join us as we:Discuss the need to develop a business mindsetExamine the value of effective communication between teamsExamine the rise of DTC and the opportunities it presentsEvaluate the shift from specialisation to integration in marketingAssess the importance of a strong data strategySeb has over 16 years of digital marketing leadership experience at global brands like Shell, Sony, Unilever, and Coca-Cola. He is an expert in developing and executing digital, e-commerce, and media strategies. Seb prides himself on his ability to help businesses grow and to drive value for consumers using an integrated end-to-end marketing approach and digital transformation throughout the funnel. Enjoy listening to our #marketing podcast!Support the show

In this episode of the Time for a Reset: The Marketing Podcast, Nick King sits down with Olya Dyachuk, Data-Driven Media Director at Heineken. We discuss the importance of sustainability and diversity in marketing, the role of data and technology in media planning, and the need for marketers to prioritise people and consumers. Olya shares how Heineken is leading the charge in responsible media while inspiring brand teams to do more in these areas. Join us as we:Discuss aligning creativity with data to drive marketing resultsLook at how #ROI and a focus on KPIs elevate marketing to the boardroom at Heineken Examine the need to drive #sustainability and #diversity in media management Evaluate the impact of brand equity and positioning on business results Give advice for young marketing professionalsOlya has over 15 years of marketing leadership experience at global brands like Coca-Cola, McDonald's, Bacardi, and Heineken. She is an expert in Global Marketing, Digital, Data and Technology. Olya is a leader, creative thinker, change-maker, problem solver, and a passionate believer in inclusive and sustainable marketing. Olya is the winner of 'Media Leader 2023' in the Advertiser category.The full transcript is available here.Support the show