An unconventional look at segmentation and social media marketing, bringing out evidence and data that rarely gets much airing to question whether these "received wisdoms" are quite as wise as we might have hoped. AUDIO ONLY. Sources PDF: http://www.unconsultancy.com/sources

Word of mouth marketing should be at the centre of most schools marketing efforts. Does this mean social media marketing? What are the two most important things to get right in word of mouth marketing? This 10 minute podcast gives the answers.

A brief guide to changes that can be made on your school web pages to optimise for search engines.

A short podcast on schools marketing and the use of surveys with parents and non-joiners

Unique selling points for independent schools

Marketing strategy for independent schools

SEO Key Words. Part of School Marketing Shorts. 2 minute audio / video aimed at schools marketing professionals