Optimizing business processes is not an easy task. Lorn Campbell (Innovation Consultant for CDW) believes this can be done with just a bit of therapy. Learn how he conducts interviews and simulations to understand the company's purpose, provide a controlled experience, and achieve an innovative change based on empathy.

Lorn Campbell has been in the consultancy field since 1995 and is currently an Innovation Consultant for CDW, where he helps customers improve their IT, employees, and customer workflows. He's an expert at facilitating the delivery of complex projects through immersive experiences.