In this episode of Three Wise Truck Guys, the conversation starts with observations from the field—like stale dealership websites and missed merchandising opportunities and quickly expands into bigger industry topics. The group dives into the impact of tariffs on the trucking economy, explores the meaning of service department proficiency, and discusses how strategy should guide daily decisions across a dealership.They also tackle listener questions about dealership equity value, parts inventory management, and the metrics that matter most. Along the way, the hosts share practical insights on improving profitability, strengthening fixed operations, and preparing for the growing role of AI in the dealership environment.