Thought Leader Magazine
Thought Leader Magazine
Thought Leader Magazine
At TLM, we celebrate innovators, groundbreakers, and front runners whose big risks bring big rewards, for their companies and the industries they serve. Every day, Farotech works alongside game-changing companies to develop digital marketing strategies that generate leads and nurtures them until they become not just customers but enthusiastic brand ambassadors. We wanted to do more than their marketing – we wanted to tell their stories. The in-depth interviews you’ll find in TLM tell you what it really takes to turn a great idea into a product or service that’s vital, not just viable.
How to Reimagine a 40-Year-Old Brand
Emily Hackman shares her experience rebranding an established company to have a more modern, human, relatable brand and voice while not losing the value of being a first-mover and market pioneer.
Oct 12, 2020
41 min
Video
How to Overcome a Moving Sales Target
Brian Thornton shares his insight on the cyber insurance industry and how he scaled ProWriters despite having a moving sales target.
Oct 12, 2020
42 min
The Importance Of Knowing Your “Why”
Welcome to episode number 5 of Thought Leader Magazine. Today we have Eric Harter, CEO and founder of Rapid CPAP. Rapid CPAP is a full-service medical equipment company that specializes in high tech respiratory care. I’ve known Eric for years and he is one of those guys that when you get into a room, he’s ideas overload. What I have found over the last 19 years of running a business is that I tend to find these people in my life and Eric is one of those people that we gravitate towards each other and when we do, it’s usually a very awesome. I’m really inspired by the company that Eric has grown, and I thought it’d be a good idea to bring him on the show and talk about how he is disrupting his industry. In this episode, Eric Harter details the value in staying true to who you are as a business owner, as well as adapting to a changing business environment.
Jun 20, 2019
53 min
The 8 Stages of Rolling Out A Social Selling Program
On this episode of Thought Leader Magazine, we are extremely blessed to have Brynne Tillman of Social Sales Link. Brynne and I have known each other for several years now. Back in the day before LinkedIn was owned before by Microsoft our paths crossed and I remember walking away thinking, wow, this is what a thought leader really is. Brynne is gifted and in her space and doesn’t try to be things that she’s not. She is excellent at knowing how to dominate LinkedIn and other sales training approaches. Listen as Brynne Tillman explains how to use your company’s social platforms as a way to generate valuable leads.
Jun 20, 2019
57 min
How To Plan Your Day For Success
On our third episode of Thought Leader Magazine, we have Chris Schalleur from Christo IT. Chris has come highly recommended from a number of my peers. They say he has a very interesting approach towards IT, specifically helping small businesses really tackle that and as a business owner for the last 19 years, I can’t tell you how many times that IT has either helped me or really hurt me. In this episode, Chris Schalleur provides his approach to helping small businesses embrace IT and helping them make it part of their strategic operations.
Jun 20, 2019
26 min
How To Find The Right Team Members
On this episode of Thought Leader Magazine, we are so happy to be here today with  Talmar Anderson. I met this individual just a few months ago and everything I’ve been learning about her; I am just wowed and the reason we have Thought Leader Magazine is because we’re wanting to bring together people who are disrupting their industry and people who are wanting to really set themselves apart from others. And so, today we have somebody absolutely fantastic to bring on. Talmar Anderson is the founder of The Boss Action and she specializes in hiring strategies and is a boss best practices expert. During this episode, Talmar talks about what it takes to hire well and how to be a business leader.
Jun 20, 2019
24 min
Understanding Scaling Up
Welcome to the first episode of Thought Leader Magazine! We decided to embark on a new adventure to start our own podcast where we learn from really great CEOs and founders. These are people who are disrupting their industry and bring a lot to their market. These are people that I find very interesting and want to rub shoulders with.   I’m using this platform to teach other CEOs and other people who founded, other smaller companies to learn from the lessons of people that have been down the same path before. This episode is featuring Cheryl Beth Kuchler, the CEO and founder of CEO Think Tank from which we are a member and we are really excited to have her on.   During this episode Cheryl shares her experiences founding CEO Think Tank, and explains her methods to manage and grow small businesses.
Jun 18, 2019
21 min