This Is TASTE
This Is TASTE
Aliza Abarbanel & Matt Rodbard
822: How to Build a Booming Bakery Business at an Artisan Market with Zeena Lattouf Joy
50 minutes Posted Aug 14, 2026 at 7:00 am.
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Show notes
Zeena Lattouf Joy is the founder and head baker of Zeena Bakery, a Palestinian American bakery based in NYC. Their ma’amoul, focaccia, and other treats are beloved mainstays of the artisan side of the Fort Greene farmers’ market—and a regular part of Aliza’s weekend routine. Today on the show, Zeena talks about building a bakery that supports farmers in NYC and the Levant, the realities of operating a bakery stand at the market, and her plans for the future. 
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