This Is Propaganda
This Is Propaganda
BRINK
In this Webby Award-winning narrative podcast, co-hosts Josh & Malcolm from BRINK MEDIA reveal the hidden influence of the propaganda all around us and how it continues to profoundly shape our culture today.
S2E3: Betty Crocker the Psy-Op, Rosie the Riveter, and the Feminist Revolution
From flappers to factory workers, and suffrajitsu to cold war kitchens, we track how the 20th century woman was imagined time and again to meet the needs of a nation.
Apr 3
25 min
S2E2: Hollywood Declares War: From WWII Pinup Girls to Playmates in Vietnam
How propagandists getting into bed with Hollywood caused the military to lose control of what women mean to their warriors.
Jan 2
26 min
S2E1: Horny for War: The History of How Sex Became A Weapon
White feathers, red light districts, and the rise of the military edging complex. How governments weaponized horniness to win WWI, and began to reimagine what women represent to a nation at war.
Oct 31, 2025
23 min
This Is Propaganda Season 2
This Is Propaganda is back, and more patriotic than ever. From WWI posters to TikTok E-Girls, strap in for an immersive narrative investigation into how the military uses sex to define the image of the soldier, and the weird and unexpected ways it has changed our culture. New episode drops October 2025.
Oct 7, 2025
1 min
Bot Armies, Dead Internet, and Misinformation Farms with Amil Khan
With endless bot armies infiltrating social media feeds and harnessing the algorithm to control narratives and public opinion, our media system is becoming increasingly polluted.How long will it be before the internet is officially “dead,” where more comments and views are bots than human? Our conversation this week is with Amil Khan, a former Reuters foreign correspondent and BBC investigative journalist with over two decades of experience in media and communications. Amil is now the CEO of Valent, a firm specializing in countermeasures for organizations under threat from bot networks and disinformation campaigns. Welcome to DoubleThink, conversations inspired by This Is Propaganda. If you haven’t yet, check out the Webby Award–winning first season. — BRINK media group is re-imagining how brands, causes and artists compete in the oversaturated attention marketplace through original productions and branded entertainment. Website: thisispropaganda.show Instagram: instagram.com/thisispropagandashow Email: [email protected]
May 30, 2025
39 min
Media Literacy with Renee Hobbs
The average American’s worldview is under constant assault from propaganda. Between the 5,000 advertisements we see daily, for profit journalism, and virtually every post on social media, the gulf between reality and the myths we are surrounded by has never been wider. And with the widespread adoption of algorithms guiding this entire process, we are in desperate need of a new set of skills to navigate the landscape. This set of skills is widely referred to as media literacy—a concept that extends literacy beyond the ability to read and write, into the ability to understand how and why messages work across different forms of media. Joining us is special guest Renee Hobbs, media literacy scholar, educator, and founder of the Media Education Lab.
May 12, 2025
32 min
Hollywood and The Pentagon with Tom Secker
It probably won’t come as much of a surprise that the Pentagon was involved in the making of Top Gun. What may be more surprising is the sheer scope of film and television projects the Pentagon has had a hand in—and just how deeply involved it is in the production process. From Pitch Perfect 3 to the reality show Wife Swap, today we’ll explore how the Pentagon became one of the most powerful forces behind Hollywood storytelling—and the long-term impact this influence has had on audiences both in America and around the world.
Apr 16, 2025
33 min
The Death of a Millennial Brand with Eugene Healey
What aesthetics and ideas defined the branded propaganda targeting millennials in the 2010s, and why do they increasingly fail to resonate with Gen Z audiences?
Mar 18, 2025
30 min
Howard Gossage: 20th Century Master of Propaganda with Justin Oberman
San Francisco ad man Howard Gossage (1917–1969) is a bit more under the radar than his Madison Avenue contemporaries, but his work in both consumer marketing and advocacy messaging was brilliant. His unconventional and interactive approaches to advertising felt like a harbinger of what was to come a half-century later with the advent of social media. We discuss his work and what it can teach us about propaganda.
Feb 19, 2025
27 min
Abortion Messaging in Post-Dobbs America with Amelia Bonow
Liberal “pro choice” messaging has historically conceded the moral high ground (“safe, legal and rare”). Amelia Bonow helped change that as the leader of the Shout Your Abortion movement. In this episode, she shares her journey and discusses why the persuasion war is far less important than educating people on the options they still and will always have, regardless of legality.
Jan 20, 2025
23 min
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