<p>Please see Mazen's article in CMSWire describing West Monroe Partner's POV on this topic: <a href="https://www.cmswire.com/customer-experience/how-to-convince-your-cfo-to-invest-in-customer-experience/">How to Convince Your CFO to Invest in Customer Experience</a></p>

7 Mindsets to Revive Your Voice of the Customer (VOC) Program

"This Is CX" is a discussion about all-things "customer experience", hosted by two guys (Mike Manfredo and Paul Hagen) that want to help people understand what customer experience is and how it can be done in a way that creates real value. We will share personal experiences and best practices, in our hope to make the world a little more customer-centric.