This Human Business
This Human Business
Jonathan Cook
This Human Business is a podcast that explores the new movement to reassert the value of the human experience, in an age when an obsession with digital tools of automation has created a dangerous imbalance in the corporate world. The podcast looks into the use of mythology and storytelling to evoke emotional engagement, the role of rituals in commercial culture, new radically human forms of thick research that complement Big Data, human reactions to new business technologies, dark and hopeful visions of the future, digital racism, and the fluid opportunities for dynamic interactions with gender and identity in the business world. It then transforms into the articulation of emotional granularity, exploring the business of being human.
Can Business Be Human?
With this episode we have reached the end of the second season of This Human Business. It’s time to ask the most important question of all: Is a human business even possible?
Oct 2, 2019
36 min
Cultivating Business As A Garden
What if we thought of a business not as a machine, but as a living garden? Thousands of years ago, nomads gathered together in many places around the world and settled down to create the first gardens, which were also the first world’s businesses. The cultural template established in these gardens provided the basic structures for business that are still in use today.
Sep 25, 2019
42 min
The Pilgrimage of Business
Business needs to get beyond the narrow UX scope of the customer journey. It’s emotional movement accompanying physical movement that makes a pilgrimage a pilgrimage. Applying this experience in business opens an escape hatch out of commoditization.
Sep 17, 2019
32 min
Time for Business
Time is at the heart of the struggle over the culture of business. This episode discusses the conflict between mechanized clock time and alternative forms of time, as well as the consequences of the need for speed in corporate life.
Sep 10, 2019
1 hr 10 min
The Unreal Business of Poetry and Fairy Tales
With business culture sinking lower and lower, we need tools to aim higher. Poetry and fairy tales help us to imagine what could be instead of leaving us in the morass of what is. Poet of business Fateme Banishoeib guides us through the mental experience of verse, while Gwion Bach escapes a sorceress to give an ancient business proposal his own form.
Sep 2, 2019
47 min
Business Roundtable Fiddles While The Amazon Burns
Two weeks ago, the Business Roundtable pledged to protect the human global community by pursuing environmentally sustainable business practices. This week, the Blackstone investment firm, a Business Roundtable member, has been caught making profits from the burning of the Amazon rainforest. Will the Business Roundtable step up and make good on its promises, or was the Statement on the Purpose of a Corporation just a bunch of meaningless hype?
Aug 29, 2019
6 min
The Technology of Racism in Business
There has always been racism in business, but now we are becoming of a new form of racism that's infecting the culture of commerce. Digital technologies are embedding racism into the most powerful technological systems that have ever existed, automatically spreading harch discriminatory judgments at a terrifying pace. Where did digital racism come from, and what can we do to stop it?
Aug 27, 2019
37 min
The Business of Human Emotion
Gone are the days when business leaders could say with a straight face that consumers and markets behave according to simple rational self-interest. Understanding emotion is vital to success in business, but how can businesses come to grips with emotion, effectively and ethically? What about this face scanning Emotion artificial intelligence we've all heard about? What do scientific studies have to teach us about attempts to automate the study of emotion, and what are the human alternatives?
Aug 22, 2019
1 hr 17 min
Purpose Washing from the Business Roundtable
This morning, Americans woke up to a surprising headline from the Washington Post: - Group of top CEOs says maximizing shareholder profits no longer can be the primary goal of corporations - The story referred to a document signed by 181 CEOs called the Statement on the Purpose of a Corporation. Is it true, though? Does what does the document actually say, and what does it mean? This special episode reads through the document itself, and looks at the hard truth from the evidence of its corporate signatories have actually done.
Aug 19, 2019
18 min
The Fear of Amazon – A Preview of Emotion
Today, it was announced that an artificial intelligence system under development at Amazon called Rekognition is now able to detect fear, using digital devices that scan the human face for signs of emotion. It’s time to get serious about emotion in business. It isn’t just a warm and fuzzy issue. On Monday, August 19, a new episode from the podcast This Human Business will confront the dark side, the light side, the absurd side of emotion in business.
Aug 15, 2019
4 min
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