This Commerce Life
Phil Chang / Kenny Vannucci
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Why Your Brand Looks Like Frankenstein (And How to Fix It) ft. Kevin Sotto
1 hour
Posted Apr 21, 2026 at 1:00 am.
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Most small business owners think they have a brand. What they actually have is a collection of decisions made in a hurry — four shades of blue, six different fonts, and a website built room by room without a blueprint. Sound familiar?
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