This Commerce Life
This Commerce Life
Phil Chang / Kenny Vannucci
The Real Cost of Getting Into Stores — Umami Crave the Fifth's Retail Journey
1 hour 2 minutes Posted Apr 14, 2026 at 1:00 am.
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What does it take to turn a house-made restaurant dressing into a multi-SKU CPG brand with distributors, Power Bowl mixes, and a brand-new line of high-protein soup mixes? This week, Phil and Kenny sit down with Joanna and Stephanie, the co-founders of Umami Crave the Fifth, a Kelowna-based food brand making waves across BC and beyond.