In this podcast episode, Bruce Eckfeldt chats with Matha Figaro, CEO of ButACake, a cannabis edibles company. Matha shares her journey from culinary arts to cannabis entrepreneurship, discussing her motivation for entering the industry and her experience as one of the first black women to obtain a cannabis license in New Jersey.She talks about transitioning from selling butter cakes to edibles, navigating licensing challenges, and her product lineup, including peanut butter and jelly brownies. Matha emphasizes her commitment to affordability and social equity in the cannabis industry, concluding with excitement about launching New Jersey's first legal pot brownie.