In this podcast episode, Bruce Eckfeldt interviews Christine De La Rosa, CEO and co-founder of the People's Ecosystem and founding member of the People's Group. They delve into the world of cannabis and hemp, discussing the current state of the industry, recent developments, and future prospects. Christine shares her personal journey into the cannabis space, driven by her own health challenges and the transformative power of cannabis in her life.Christine highlights the importance of honoring the legacy of those who have risked much to provide cannabis as medicine. She emphasizes the need for diversity, equity, and inclusion (DEI) in the cannabis industry, not only as a moral imperative but also as a business strategy to serve a broader range of consumers.The conversation explores the concept of the People's Ecosystem, a collaborative network of companies within the cannabis industry that work together to leverage resources and maximize impact. Christine discusses the challenges and opportunities in the hemp sector, including regulatory issues and the potential for direct-to-consumer sales via platforms like TikTok.Overall, the episode provides valuable insights into the evolving landscape of the cannabis and hemp industries, highlighting the importance of community, innovation, and social responsibility.