<p>What role does creativity play in creating net new value and enabling both disruptive and incremental growth? In this episode, Agathe Guerrier, Global Chief Strategy Officer of TBWA\Worldwide, discusses the all-important distinction between efficiency and effectiveness in marketing, the risks inherent in over-focus on one at the expense of the other, and the need to look at ratios in the context of absolute numbers.</p> <p>Check out our YouTube video series at: https://www.youtube.com/playlist?list=PLNBdIP33wJ3rZLkH1iR_Xjy0TznS1Ii_3</p>

The risks of overthinking marketing and brand problems with Andy Nairn

Think with Google Firestarters is a series of insightful conversations with the interested and interesting of the advertising, marketing and innovation communities, focusing on the areas of challenge and opportunity in the industry. This series of conversations builds off the back of almost 60 live events which were run over 10 years at Google. Think with Google Firestarters is commissioned by Think with Google.

Check out our YouTube video series at https://www.youtube.com/playlist?list=PLNBdIP33wJ3rZLkH1iR_Xjy0TznS1Ii_3