What are the key technology trends that every marketer should be paying attention to? In this episode, Scott Brinker, renowned martech writer and the author of Hacking Marketing, explains as opportunities for innovation multiply, the skills needed for creating real differentiation will increasingly be focused on how marketers can orchestrate and bring together the lego bricks of technology, apps and services in the most advantageous way.    Check out our YouTube video series at: https://www.youtube.com/playlist?list=PLNBdIP33wJ3rZLkH1iR_Xjy0TznS1Ii_3

The role of creativity in creating net new value with Agathe Guerrier

Think with Google Firestarters is a series of insightful conversations with the interested and interesting of the advertising, marketing and innovation communities, focusing on the areas of challenge and opportunity in the industry. This series of conversations builds off the back of almost 60 live events which were run over 10 years at Google. Think with Google Firestarters is commissioned by Think with Google.

Check out our YouTube video series at https://www.youtube.com/playlist?list=PLNBdIP33wJ3rZLkH1iR_Xjy0TznS1Ii_3