<p>What can marketing learn from the principles of great service design? Why do so many services fail to deliver to users? How can we design for inclusion? Lou Downe, founder of the School of Good Services and former Director of Design and Service Standards for the UK Government, shares invaluable insights on the pitfalls of poor design, user-centric thinking, and why good services are verbs, and bad services are nouns.</p> <p>Check out our YouTube video series at: https://goo.gle/3t13pWt</p>

The advertising effectiveness confidence gap with Kantar's Dom Boyd

Think with Google Firestarters is a series of insightful conversations with the interested and interesting of the advertising, marketing and innovation communities, focusing on the areas of challenge and opportunity in the industry. This series of conversations builds off the back of almost 60 live events which were run over 10 years at Google. Think with Google Firestarters is commissioned by Think with Google.

Check out our YouTube video series at https://www.youtube.com/playlist?list=PLNBdIP33wJ3rZLkH1iR_Xjy0TznS1Ii_3