
In this episode, we are joined by Murat Co-Founder of Segmentify – who helps unlock new levels of eCommerce growth through personalisation.
Discover what personalisation can do if implemented effectively, and the different levels of personalisation, and what they mean.
What is personalisation
Who owns personalisation in an organisation?
What is the future structure of enterprises that embrace personalisation?
Jul 19, 2021
30 min

In our latest talking performance episode we are joined by Rob Thomas from Styla to discuss how to enhance customers experience in this rapidly changing environment.
Jun 10, 2021
22 min

Many businesses were forced to rethink their channels last year, especially those relying on stores and face-to-face sales teams. Some smaller, agile businesses were quick to exploit the opportunity of selling on third-party marketplaces, such as eBay and Amazon, not only to serve their existing B2B customers, but to reach new markets for their products. The B2B ecommerce space is growing fast and buyers have high expectations how can the B2B market evolve to keep up?
In this episode we look at:
What is the future state of B2B
How has the B2B marketing landscape changed in the last 18 months
What needs to happen in B2B over the next few years?
What are the barriers to change?
Jun 8, 2021
24 min

In our latest episode of the C-Suite Sessions, we are joined by Philipp Rogge, Founder and CEO of Styla.
Styla is a next generation content management technology that enables brands and retailers to create inspirational omni-channel experiences that are seamlessly shoppable.
During this informative C-Suite Session, we discuss:
Looking at how technology is driving customer experience
How to create the best experience for your online customers
Power of rich content
The need for speed
Challenges of managing a growing team
May 20, 2021
26 min

CEO and founder of ThinkTribe, Deri Jones, has joined forces with Andreas Pouros, CEO and founder of Greenlight Digital to co-chair a forum inviting C-Suite leaders to explore the biggest digital challenges of the day and to share their insights on navigating a rapidly changing business and commercial landscape.
We are joined by Joe Bush CEO of The Chat Shop, a full-service provider dedicated to managing onsite chat adding value throughout the online customer journey, leveraging the latest AI chat technologies.
During the session we discuss:
How to grow an online business through the power of conversation
How to stand out in a commoditised market
Why investing in customer experience is more important than ever
And how optimisation and constant improvement are key factors in the wake of the pandemic
Apr 27, 2021
29 min

In this episode, we are joined by CEO of Linnworks Callum Campbell. Linnworks is a leading SaaS commerce platform that works with brands like Ford, Casio, Belkin and Ten Thousand - empowering brands to grow their business online.
We chat to Callum about how both COVID-19 and Brexit have affected his business, from managing remote teams and what the 'new normal' looks like, to the issues that clients are experiencing with product distribution post-Brexit.
We also discuss the key trends that are emerging around digital transformation, the rise of the effortless economy, and brands looking to transition to D2C.
Apr 21, 2021
33 min

With the rapid shifts that took place last year, consumers have flocked to online shopping more than they have since the dawn of digital – and they also haven’t let go of their increasingly high expectations for digital experiences.
In this podcast we look into:
How has lockdown affected traffic and traffic profiles
How are online customers behaviours changing and are they here to stay
How is the customer journey changing
How are channels changing
Mar 29, 2021
17 min

With over 50% of traffic is made up of bots on eCommerce sites we look into how that can affect the performance of your site and how to mitigate against the risk.
Mar 10, 2021
18 min

With the new lockdown bringing a new shape of peak trading with Black Friday inevitably a fully online adding to the peak strains to eCommerce sites - we talk to Greenlight Digital, a full-service digital and commerce agency. Today we are joined by Director of Paid Media and insights Hannah, and Head of Paid Search and Social Mark.
Nov 24, 2020
33 min

Welcome to the latest in our talking performance video series - in which we discuss performance in the lead up to peak with our partner network - this week we are joined by Astound Commerce and Sophie, Digital Consultant at Astound Commerce UK.
Nov 19, 2020
11 min
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