Think Like an Owner
Think Like an Owner
Alex Bridgeman
Patrick Lange on Selling Your Service Business - EP.293
42 minutes Posted Sep 24, 2026 at 10:00 am.
Alex Bridgeman and Rob Southern speak with Patrick Lange, a business broker specializing in HVAC, plumbing, and electrical companies. Patrick shares how he transitioned from selling Main Street businesses to focusing exclusively on the trades after buying and running his own heating and air company. He explains why most small trade businesses struggle to sell and what drives value in these service companies. Patrick emphasizes four critical factors: getting out of the van and delegating work, maintaining clean books and records, building recurring revenue through service agreements rather than relying on replacement sales, and avoiding the pitfalls of new construction contracts. They discuss: - Why so many trade business owners have no realistic idea what their company is worth - How buyers evaluate risk when the seller has been the primary technician or salesperson - The problems with earn-outs tied to net income versus gross revenue - Why Patrick meets buyers and sellers face-to-face early in the process instead of keeping them separated - What happens when a seller has been running personal expenses through the business for decades Patrick's approach centers on honest, data-driven valuations and preparing sellers years before they're ready to exit, so they understand what buyers actually pay for and can build toward a realistic number. Topics:
- Intro
- From financial planner to HVAC broker
- Why focus matters in business brokerage
- The four drivers of business value
- Private equity's impact on HVAC deals
- The challenge of selling one-person operations
- Educating sellers on realistic valuations
- Having the price conversation with sellers
- Navigating earn-outs and deal structure
- Managing seller transitions effectively
- How sellers should diligence buyers
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Show notes
Alex Bridgeman and Rob Southern speak with Patrick Lange, a business broker specializing in HVAC, plumbing, and electrical companies. Patrick shares how he transitioned from selling Main Street businesses to focusing exclusively on the trades after buying and running his own heating and air company. He explains why most small trade businesses struggle to sell and what drives value in these service companies. Patrick emphasizes four critical factors: getting out of the van and delegating work, maintaining clean books and records, building recurring revenue through service agreements rather than relying on replacement sales, and avoiding the pitfalls of new construction contracts. They discuss: - Why so many trade business owners have no realistic idea what their company is worth - How buyers evaluate risk when the seller has been the primary technician or salesperson - The problems with earn-outs tied to net income versus gross revenue - Why Patrick meets buyers and sellers face-to-face early in the process instead of keeping them separated - What happens when a seller has been running personal expenses through the business for decades Patrick's approach centers on honest, data-driven valuations and preparing sellers years before they're ready to exit, so they understand what buyers actually pay for and can build toward a realistic number. Topics: (00:00:00) - Intro (00:01:15) - From financial planner to HVAC broker (00:05:28) - Why focus matters in business brokerage (00:07:51) - The four drivers of business value (00:14:52) - Private equity's impact on HVAC deals (00:17:32) - The challenge of selling one-person operations (00:19:39) - Educating sellers on realistic valuations (00:23:48) - Having the price conversation with sellers (00:26:57) - Navigating earn-outs and deal structure (00:32:03) - Managing seller transitions effectively (00:34:36) - How sellers should diligence buyers (00:37:06) - Know your business value now Links: Business Modification Group - https://businessmodificationgroup.com/about-us/patrick-lange/ Patrick on LinkedIn - https://www.linkedin.com/in/patrick-lange-businessbroker/