The X
The X
Bryan McClain and Demetrius Madrigal
The X – The Experience – is singlehandedly the most important factor in the success of products, services and entire businesses. The X is hosted by Silicon Valley veterans and product innovation strategists Bryan McClain and Demetrius Madrigal, who bring a combined 30+ years of experience studying human behavior and technology. They’ve been behind the scenes with everyone from unfunded startups to technology giants and have a unique perspective on current events, how they are shaped by the history of human behavior and predict where the industry and the market will move in the future.
Season 5 comes to a close! Minecraft drama with content moderation and NFTs. Everything DC and Marvel at Comic Con and how it impacts theaters and streaming for the next couple years.
Bryan and Demetrius wrap up their 5th season with a discussion about the drama happening between Mojang (owner of MInecraft) and private Minecraft server owners over the new content moderation policy. They also discuss the pros and cons of not allowing NFTs on Minecraft and discuss potential solutions. Finally, the guys have a fun discussion about all the new films and shows being announced at Comic Con this year and say goodbye to season 5 as they take a break before the start of next season.
Aug 8, 2022
45 min
Amazon is acquiring One Medical and the CHiPS act is poised to change the face of multiple industries!
Amazon took a big step forward this week in the medical space by announcing that it will be acquiring One Medical for 4B dollars, potentially adding a major new player in the industry. Could this spur competition in the space, enhance the user experience, and drive down costs? Also, as the U.S Senate passed the CHIPS act what could it mean for the tech industry and beyond?
Aug 1, 2022
38 min
Microtransactions and the automotive industry: BMW is now charging to unlock heated seats, what does it mean for the future of transportation?
The guys explore the recent news from BMW regarding subscription fees for upgrades such as heated seats and deep dive into the experience of microtransactions in the automotive industry and how this might play out with users in the future. Bryan also geeks out his review of the Solis adventure van and why he thinks Demetrius needs to buy one.
Jul 25, 2022
56 min
The guys are back and discussing the Elon Musk/Twitter breakup (maybe), Tech layoffs and inflation, and how AirBnB has the best user experience they’ve seen in years!
Bryan and Demetrius are back from vacation and discussing all things tech starting with Elon Musk trying to pull out of the Twitter deal, the continuing tech layoffs happening all over the valley and beyond, and how they were blown away when exploring the new redesign of AirBnB for the first time.
Jul 18, 2022
40 min
Repost: SPECIAL GUEST Justin Graham is back! After working on productions like Jurassic World 2, Netflix's The Wrong Missy, and Aquaman 2, Justin discusses storytelling, life in Hawaii, and his Youtube Channel: Outhere TV.
Bryan and D are out this week but wanted to repost one of their favorite episodes. Bryan sits down with Justin Graham and discusses his career as a photographer, videographer, drone operator, and Youtube influencer. Bryan and Justin dig into the process of storytelling, how to promote content, what it’s like to work on the set of amazing shows and films that shoot in Hawaii and what’s on the horizon for his personal VLOG Outhere TV. They also get into his life in Hawaii and their shared love of surfing.
Jul 11, 2022
1 hr 12 min
Repost: SPECIAL GUEST! Paul Scanlan, Co-Founder and CEO of LegionM Entertainment, joins us to discuss founding LegionM and the art and science of making movies!
Repost: Bryan and D are out this week for the holiday but wanted to repost one of their favorite episodes. Bryan and Paul do a deep dive on how LegionM is shaking up the traditional Hollywood model, discuss how technology is changing the industry including their groundbreaking Film Scout program and the potential of NFTs. They also dig into the ins and outs of Hollywood, his upcoming TED Talk, and some of the exciting films, TV series and other creative endeavors Paul and his team have on the horizon.
Jul 4, 2022
1 hr 5 min
All things D! Demetrius recently returned from a journey to the happiest place on earth, Disneyland! And of course, he reviewed the trip from the eyes of his UX brain. We explore it all!
Bryan interviews Demetrius about his recent visit and review of the happiest place on earth and gold standard for user experience - Disneyland. The guys discuss entry and exit, line management, rides and much more! It’s a fun one!
Jun 27, 2022
53 min
Repost! The team is out this week, so we decided to repost one of our top episodes of the year - a deep dive into the NFT market and our 5 point implementation strategy for a successful rollout. See you next week!
Bryan and Demetrius do a deep dive into the NFT market and discuss why sales volumes have drastically dropped and why high-profile NFT collectables such as Jack Dorsey’s first tweet sold for a tiny fraction of what an investor originally paid for it. The guys also discuss the true value of a digital token and explain their 5 point implementation strategy for a successful NFT rollout.
Jun 20, 2022
58 min
Apple announces M2 and iOS16 at WWDC, the Psychology of Buy Now, Pay Later and the Elon/Twitter saga takes a strange new turn involving…the Texas State Attorney General?!
Bryan and Demetrius discuss Apple's latest announcements including a new M2 processor, an updated Macbook Air, and iOS 16. They dig into Apple Pay’s new Pay Later feature and discuss the benefits and drawbacks of the proliferation of deferred payment options and their effect on inflation. Finally, the guys walk through all of the convoluted and bizarre developments in Elon Musk and Twitter’s game of acquisition chicken.
Jun 13, 2022
1 hr 3 min
Elon says no to remote work at Tesla and Sheryl Sandberg resigns as COO of Meta (Facebook)
Bryan and Demetrius discuss the merits of remote work and what it means for Tesla workers as Elon Musk demands that everyone come back to the office at least 40 hours per week. The guys also discuss the announcement that Sheryl Sandberg, COO of Meta, is stepping down in the fall and discuss whether this is the beginning of a changing of the guard at FAANG companies.
Jun 6, 2022
35 min
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