Sputnik and Dan have been fired by more advertising agencies than they can remember. Both working for more than 30 years in the advertising and marketing industries, they started when bromide type was physically output by a machine, sliced up with a scalpel and applied to overlays. These overlays were then photographed by another machine to create artwork which was sent to a newspaper as a print advertisement. Since then a myriad of new technologies moved media into the digital age where both men upgraded their skill sets - albeit Sputnik was once heard to say - "I don't think this Facebook thing will take off - why would people use it if they already have MySpace". From Adelaide to Sydney to Hong Kong to Singapore to Cambodia and back to Adelaide we take a look at a journey of advertising awakening from these two communications practitioners whereupon they now find themselves old and cranky and barely employable but happy to comment on and critique others' work. "The Work" looks at the work from the advertising and wider comms community from around Australia and the world.