Established and lead The WNL Show, a FIFA-accredited digital media platform dedicated to promoting women’s football in Ireland, with a core focus on covering the Women’s League of Ireland. Generating over 2 million annual impressions and building a following of 10,000+ across social media platforms. Plan, produce, and publish original multimedia content—including interviews, podcasts, written features, and match coverage—ensuring high editorial and production standards. Collaborate with players, coaches, and administrators, securing access through partnerships with the Football Association of Ireland (FAI) and covering major tournaments, including live reporting from the 2023 FIFA Women’s World Cup in Australia.