Every four years, the FIFA World Cup captures the attention of billions, but the lessons extend far beyond the soccer pitch. In this episode, we explore what makes the world’s most popular sporting event so captivating and uncover the surprising parallels between winning a championship and building long-term financial success. From the group stage to the knockout rounds, every match offers a lesson in preparation, patience, discipline, and resilience. Just like investing, championships aren’t won with one spectacular play—they’re earned through consistency, smart decisions, and the ability to stay in the game when the pressure is highest. Whether you’re a lifelong soccer fan or have never watched a match, you’ll discover why the principles that lead to lifting the World Cup trophy are the very same principles that can help you achieve lasting financial success. Resources Corey’s Book Connect (712) 472-3867 Toll-Free: 800-657-4316 LinkedIn: Corey Heimensen, AIF® LinkedIn: Zed Heimensen, CFP® Heimensen Wealth Advisors Facebook: Heimensen Wealth Advisors

What are you pursuing? It’s a simple question, but one that has shaped lives, careers, and civilizations throughout history. In this episode, we explore the meaning and origins of the word pursuit—from its historical roots to its appearance in phrases like “the pursuit of happiness,” the classic board game Trivial Pursuit, and the inspiring story told in The Pursuit of Happyness. Along the way, we examine why the things we choose to chase often reveal more about us than the things we eventually achieve. Whether it’s wealth, success, security, knowledge, or purpose, every pursuit comes with tradeoffs. Join us as we discuss the difference between chasing what is merely interesting and pursuing what is truly important. Because in the end, a meaningful life isn’t defined only by what we attain—it’s shaped by what we choose to pursue. Resources Corey’s Book Connect (712) 472-3867 Toll-Free: 800-657-4316 LinkedIn: Corey Heimensen, AIF® LinkedIn: Zed Heimensen, CFP® Heimensen Wealth Advisors Facebook: Heimensen Wealth Advisors

For years, we’ve been told that reaching a certain number—often $1 million—is the key to a successful retirement. But is there really a magic number that guarantees financial security? In this episode, we explore why humans are naturally drawn to round numbers, milestones, and even superstitions, and how those tendencies can influence the way we think about money and retirement. From lucky numbers and cultural beliefs to retirement targets and net worth goals, we’ll examine why numbers often carry more emotional weight than practical meaning. Most importantly, we’ll discuss why a successful retirement isn’t determined by a single figure in an account balance, but by the relationship between your resources, your lifestyle, and the life you want to live. Resources Corey’s Book Connect (712) 472-3867 Toll-Free: 800-657-4316 LinkedIn: Corey Heimensen, AIF® LinkedIn: Zed Heimensen, CFP® Heimensen Wealth Advisors Facebook: Heimensen Wealth Advisors

In 1849, hundreds of thousands of people rushed west in search of gold, hoping to strike it rich. While a few found fortunes in the mines, many of the greatest and most lasting fortunes were built by the people selling the tools, supplies, transportation, and infrastructure that supported the boom. The California Gold Rush offers a fascinating lesson about wealth, opportunity, and human behavior that remains just as relevant today. In this episode, we explore what the Gold Rush can teach us about the modern AI revolution and why the biggest opportunities are not always where the crowd is looking. From pickaxes and shovels to chips, cloud computing, and digital infrastructure, we’ll examine how every boom creates winners—and why those who support the opportunity often outperform those chasing it. Resources Corey’s Book Connect (712) 472-3867 Toll-Free: 800-657-4316 LinkedIn: Corey Heimensen, AIF® LinkedIn: Zed Heimensen, CFP® Heimensen Wealth Advisors Facebook: Heimensen Wealth Advisors

Success isn’t usually destroyed by one catastrophic mistake — it slowly erodes through years of neglected maintenance. In this episode, Corey and Zed explore why the most important parts of life and wealth require constant attention, even after we’ve worked hard to build them. From finances and health to relationships and personal growth, the things that matter most rarely take care of themselves. We’ll discuss the hidden cost of deferred maintenance, why people naturally avoid upkeep, and how small overlooked issues often become major problems over time. Because in the end, success isn’t something we achieve once — it’s something we protect intentionally. Resources Corey’s Book Connect (712) 472-3867 Toll-Free: 800-657-4316 LinkedIn: Corey Heimensen, AIF® LinkedIn: Zed Heimensen, CFP® Heimensen Wealth Advisors Facebook: Heimensen Wealth Advisors

The Stanley Cup Playoffs remind us that the thin line between winning and losing is often measured in inches — a puck off the post, a fortunate bounce, or one split-second decision under pressure. In this episode of The WIN Podcast, we explore how hockey’s chaos and unpredictability mirror the world of investing, where short-term outcomes are often driven by volatility, emotion, and events no one can fully control. We discuss why “this time is different” is one of the most dangerous phrases in finance, how discipline matters more than prediction, and why successful investors — like championship teams — stay committed to the process even when the bounces don’t go their way. Resources Corey’s Book Connect (712) 472-3867 Toll-Free: 800-657-4316 LinkedIn: Corey Heimensen, AIF® LinkedIn: Zed Heimensen, CFP® Heimensen Wealth Advisors Facebook: Heimensen Wealth Advisors

What if winning isn’t the goal—but the problem? In this episode of The WIN Podcast: What’s Important Now, we explore the strange world of Guinness World Records to uncover a deeper truth: you can optimize for almost anything—even when it doesn’t actually matter. Through extreme examples, we highlight how easy it is to chase the wrong metrics in money, life, and decision-making. Because in the end, the real risk isn’t losing—it’s winning a game that was never worth playing. Resources Corey’s Book Connect (712) 472-3867 Toll-Free: 800-657-4316 LinkedIn: Corey Heimensen, AIF® LinkedIn: Zed Heimensen, CFP® Heimensen Wealth Advisors Facebook: Heimensen Wealth Advisors

Most people expect the path to wealth to be a straight line—but just like the roads we drive every day, it’s anything but. In this episode, we explore why curves, bridges, and changing conditions aren’t flaws in the journey—they’re intentional design features that keep us moving forward safely and efficiently. Using real-world road engineering as a guide, we break down how volatility, preparation, strong financial foundations, and ongoing adjustments all play a role in building lasting wealth. If your financial path feels unpredictable, this episode will help you see why that might be exactly what it’s supposed to look like. Resources Corey’s Book Connect (712) 472-3867 Toll-Free: 800-657-4316 LinkedIn: Corey Heimensen LinkedIn: Zed Heimensen Heimensen Wealth Advisors Facebook: Heimensen Wealth Advisors

In this episode, we explore the key ideas from Die with Zero and challenge the traditional mindset of saving for “someday.” What if the goal isn’t to die rich, but to use your money to create meaningful experiences at the right time? We tie it back to What’s Important Now?—looking at experiences that expire, whether or not there is a risk of over-saving, and how to better align your money with the life you actually want to live. Resources Corey’s Book Connect (712) 472-3867 Toll-Free: 800-657-4316 LinkedIn: Corey Heimensen Heimensen Wealth Advisors Facebook: Heimensen Wealth Advisors

What’s the most important phone call ever made? It may have been the very first one. In 1876, Alexander Graham Bell spoke the words, “Mr. Watson, come here — I want to see you,” proving for the first time that the human voice could travel through a wire. In this episode of The WIN Podcast: What’s Important Now, we explore how that simple moment changed communication—and what it teaches us about investing, personal finance, and decision-making in a faster world. Resources Corey’s Book Connect (712) 472-3867 Toll-Free: 800-657-4316 LinkedIn: Corey Heimensen Heimensen Wealth Advisors Facebook: Heimensen Wealth Advisors