Hey, Enchilada Nation!While watching the World Cup, I became fascinated by all the statistics being tracked.Goals.Possession.Touches.Shots on goal.Opportunities created.It made me wonder: What would happen if we evaluated our businesses the same way?A touch might be a conversation, social media interaction, email, introduction or phone call.But a touch by itself doesn’t mean very much.The real question is whether that touch becomes possession—an actual opportunity you can strategically move forward.Then, can you progress that opportunity far enough to earn a shot on goal?And when the opportunity finally arrives, can you finish?In real estate, that progression might look like this:A conversation becomes a qualified lead.The lead becomes an appointment.The appointment puts you at the kitchen table.The listing agreement becomes the goal.You can have the most conversations, the most appointments and the most opportunities—but if you never develop the ability to finish, all that activity can eventually become exhausting.In this week’s episode of The Whole Enchilada, I break down four stages of business performance:• Touches• Possession• Shots on goal• GoalsI also explore an important question:Are you naturally a creator, a finisher or someone who can operate as both?There isn’t one correct answer. The key is understanding your own zone of genius, building the right team around it and creating a practiced strategy for moving opportunities down the field.











LISTEN OR WATCH HERE:

















After listening, ask yourself:Where is the ball getting stuck in my business?Are you generating enough touches?Are those touches becoming possession?Are opportunities progressing toward a shot?Or are you getting opportunities but struggling to finish?Find the weakest stage and start practicing it intentionally.Then, when you finally put one in the net, celebrate the heck out of it. Go live life on your terms,Marcus