It’s March 1996 and the UK Government announces that mad cow disease has been linked to human cases. Within days beef consumption falls by half, public confidence is non-existent, and ministers begin meeting in chaotic quasi-cabinet groups sometimes twice a day. In this episode we discuss: How to brief best in the chaos of things changing by the hour Whether policy should change when the risk hasn't changed, but risk perception has. The policy process where decisions are not weighed...