Are you a woman entrepreneur or business owner who’s struggling to determine which digital marketing tasks you should outsource, and which ones you can do yourself?If so, this podcast is for YOU! We’ll explore the pros and cons of DIY vs outsourcing when it comes to web design, content writing (blogging), SEO, social media management, email marketing, and ad management.You don’t have to have a full-time team or endless hours in the day to be successful with digital marketing. We’ll help you decide which tasks are worth delegating and when it’s best for you to take on something yourself. You’ll learn how to effectively manage your time and resources so that you can create a successful digital marketing strategy for your business.Join us as we discuss the ins and outs of DIY vs outsourcing! With our expert tips, you’ll be able to confidently determine which tasks are best handled by yourself, and where it makes sense to hire outside help.You don’t want to miss this essential podcast for women entrepreneurs looking to optimize their digital marketing strategies in 2023! Tune in now and take charge of your digital marketing plan!Connect with Tona and Al Haywood:Website//FacebookJoin our Digital Marketing Group:Facebook GroupSign Up to Our Email Today: Click here to stay in the loop on everything digital marketing! Support the show

In this podcast, we'll discuss five strategies for staying positive and productive when times are tough. This episode will help you stay motivated and focused on the tasks that will get you through difficult times. In addition, we’ll explore how to stay focus and connected to your values and big-picture goals. Finally, we’ll discuss strategies for reflecting on past mistakes you have made in business and remembering what you have learned from those mistakes. Join us as we discuss these useful strategies for staying positive and productive when times are tough! Chapter Markers:Introduction.Go back to the reason why you started your business.Celebrate past milestones.Read past reviews of your customers who have benefited from your service or product.Try not to compare results with your competitors.Reflect on past mistakes and how you've learned from those mistakes.Final Thoughts.Connect with Tona and Al Haywood:Website//FacebookJoin our Digital Marketing Group:Facebook GroupSign Up to Our Email Today: Click here to stay in the loop on everything digital marketing! Support the show

Wix has been making major strides with its platform over the last couple of years.  It has a wide range of practical SEO features that are easy-to use, so you can grow your site quickly without struggle!  Wix allows you to add titles, descriptions and keywords for each page on your site.  It also features a built-in SEO Wizard that will help you optimize your pages even further. Additionally, it has advanced tools like XML sitemaps, which makes it easier for search engines to index your website. Wix also provides support for Google Analytics and Search Console, as well as HTML improvements and 301 redirects. All in all, Wix has more than enough tools to help you optimize your website for SEO.But there are still misconceptions about utilizing the WIX platform. Today, Al and Tona sit down with Kendall Cook, Partner Success Manager with wix.com and talk about those misconceptions and much more.Chapter Markers:Introduction.Meet Kendall Cooke: WIX Partner Success Manager.What is the difference between build a website on WIX vs other website builder platforms?Does WIX provide specific resources that contributes to the success of most business owners that use the platform?How does a WIX user get in contact with the WIX support group directly if they are needing additional assistance setting up their website?How has SEO with the WIX platform improved over the years?What are some of your personal favorite WIX features?How easy is it to incorporate digital ads (Facebook/Google) within the WIX e-commerce platform?WIX and integration with other platforms.Do have any advice for new or seasoned entrepreneurs wanting to build their website on the WIX platform?Thank you, Kendall.Connect with Tona and Al Haywood:Website//FacebookJoin our Digital Marketing Group:Facebook GroupSign Up to Our Email Today: Click here to stay in the loop on everything digital marketing! Support the show

Google is a search engine giant. Its importance in the online world can't be overstated. But what does Google Eat? And why is it so important for business owners to know?Well, first of all, Google eats content. Content is the lifeblood of the internet, and Google knows that better than anyone. So if you want your website to rank well on Google, you need to make sure your content is high-quality and authoritative.But that's not all. Google also eats data. In fact, data is one of its main sources of revenue. So if you want your website to rank well on Google, you need to make sure your data is accurate and up-to-date.So how can you increase the trustworthiness and authority of your content? Here are the seven tips we will discuss in more detail in episode 1 of Season 2 of the We Pivot Podcast.1) Tell people who you are2) Work with experts to create good content3) Make sure your content is clear and your titles are straightforward4) Update your content regularly5) Link to high-quality sources6) Consider multiple viewpoints7) Pay close attention to your online reputationConnect with Tona and Al Haywood:Website//FacebookJoin our Digital Marketing Group:Facebook GroupSign Up to Our Email Today: Click here to stay in the loop on everything digital marketing! Support the show

The end of Season One of The WE Pivot Podcast has arrived, and it is time to let our loyal listeners know that the podcast will be going on a hiatus until September 2022.In our final episode of the season, we'll be talking about the 7 Things We Learned About Podcasting That Changed Us For The Better.   If you've enjoyed our podcast episodes thus far, let us know by logging into your iTunes account and rate us; and don't forget to tell other business owners about this wonderful podcast that brings a ton of information and value from the digital marketing industry!In this episode, we talk about: Nothing will ever be perfect. Not everyone will like or listen to you. Don't podcast for fame or fortune. Podcasting is great for education. Podcasting takes time and commitment. Not to obsess over how many downloads you get. Do not be afraid to ask people to be a guest on your podcast; they just might say yes!Connect with Tona and Al Haywood:Website//FacebookJoin our Digital Marketing Group:Facebook GroupSign Up to Our Email Today: Click here to stay in the loop on everything digital marketing! Support the show

In the world of digital marketing, An AI software can streamline and optimize marketing campaigns. It can also eliminate the risk of human error. While much of the digital marketing world is still dependent on human ingenuity, an AI program can generate a report using nothing but data. Today, will be speaking with Chris Lu, co-Founder of copy.ai, and hear how his company is revolutionizing copywriting in the digital marketing industry.In this episode, we talk about:Introduction of Chris Lu.What inspired you to create a copywriting software?How does copy.ai help writers write better content?What are some misconceptions of AI copywriting software?How will AI copywriting software impact the future of content marketing?With AI copywriting software companies starting to pop up, how do you choose the best program for you?How do you  keep yourself from comparing your company to other AI copywriting software companies?How will AI copywriting software have an affect on the SEO industry?What advice would you give on helping users choose the right AI copywriting software to help express themselves better?Final thoughts: Chris Lu on AI copywriting software as a whole.Connect with Chris Lu:www.copy.ai (Company)*[email protected] (email)The We Pivot Podcast "Copy.ai - Affiliate Link"Click Here!Connect with Tona and Al Haywood:Website//FacebookJoin our Digital Marketing Group:Facebook Group*This post may contain affiliate links, which means we may earn a small commission, at no extra cost to you. Thank you for your support.Sign Up to Our Email Today: Click here to stay in the loop on everything digital marketing! Support the show

Ashleigh Chanel is a Strategic Marketing Consultant who gets just as excited about your business as you do! Through social media marketing and Facebook ads management, Ashleigh will help you achieve your business goals. In todays episode, Ashleigh will give you insight on Facebooks Ads like you've never heard it before. In this episode, we talk about:Introduction of Ashleigh Chanél.   (00:00:00)The everchanging of Facebook Ads.   (00:02:39)Testing for success.   (00:05:19)Should businesses still use Facebook Ads?   (00:07:34)Facebook Ads works for different people in different industries.   (00:11:16)Are pixels still relevant on websites because of the changes with IOS?   (00:13:32)How do you determine the best Facebook Ad to use?   (00:15:34)Do you spend more money per conversions with Conversion Ads?   (00:18:13)Dealing with frustration when your ads don't produce the intended result.   (00:19:53)Can you still get positive results from Facebook Ads with a smaller budget?   (00:25:05)Using Audience Gathering Ads to nurture individuals in your email marketing. (00:27:49)In your opinion, which is better, Facebook Ads or Google Ads?   (00:30:06)Why have business acumen is so important when running ads of any kind.   (00:32:09)What should you budget in order to hire a seasoned Facebook Ads Manager on a monthly basis?   (00:36:47)Should people still boost posts?   (00:38:42)What is the best business advice to entrepreneurs considering Facebook Ads. (00:39:57)Connect with Ashleigh Chanel:MakeYourMarkConsulting.com (Company)Connect with Tona and Al Haywood:Website//FacebookJoin our Digital Marketing Group:Facebook GroupSign Up to Our Email Today: Click here to stay in the loop on everything digital marketing! Support the show

I'm Jackie  Quiz coach at interact and community manager of the quiz collective by interact. Interact's mission is to empower digital entrepreneurs, creators, and brands to grow their businesses through empathetic listening, deeper understanding, and true connection... at a human level. In the “real world” you get to know your prospects personally; you can ask them questions and develop true empathy towards their needs and aspirations making it way easier to actually help them reach their goals.An Interact quiz helps you do the same thing online. And the connection, understanding, and personalized touch you create with your quiz will help you stand out in your industry – so you can attract more leads with less effort, increase your sales, and have a bigger impact.Learn more and meet the whole team here: https://www.tryinteract.com/aboutIn this episode, we talk about:1.   Introduction of Jackie Aguglia2.   Quizzes as a Lead Magnet3.   How Tona and Jackie Met (Group Coaching Sessions)4.   The Interact Facebook Support Group vs Group Coaching Sessions5.   Moving from Facebook Groups to Group Coaching Sessions 6.   What makes a quiz a more effective lead generation tool vs traditional tools we have seen?7.   Why are people more likely to take a quiz over other types of lead magnets?8.   What are the best practices for creating and engaging an effective quiz?9.   Don’t hesitate- put it out there and test as you go.10. Don’t be too analytical of everything.11.  Using Quiz data to improve marketing and sales strategies.12.  Is there a downside for using quizzes as lead magnets in your business?13.  What are some creative ways businesses use quizzes as a lead magnet?14.  How can we contact Jackie or one of her team members?15.  Utilizing a quiz will help people learn more about themselves.16.  In summary.*Start your trial with Interact today.Connect with Tona and Al Haywood:Website//FacebookJoin our Digital Marketing Group:Facebook GroupSign Up to Our Email Today: Click here to stay in the loop on everything digital marketing! *This post may contain affiliate links, which means we may earn a small commission, at no extra cost to you. Thank you for your support.Support the show

Our guest today is owner and founder of one of the fastest growing Print-On-Demand company in the US and have tons of products to choose from to help get your business up and running quickly.  Their company motto is “What is limited for all of us is the ability to realize what we dream!” Let’s give a warm welcome to Zach Yildrim of Print Melon!In this episode, we talk about:1. Introductions. (1:01)2. The Print Melon story and mission.  (2:02)3. Tona's experience with Print Melon.  (3:41)4. Word of mouth marketing and Etsy integration.  (6:19)5. Why do you feel word of mouth marketing is best for your company?  (8:47)6. What inspired you to create Print Melon?  (10:53)7. What are some of the unique benefits of Print On Demand for entrepreneurs and business owner? (15:30)8. What are some of the biggest challenges you see Print On Demand facing in the future? (18:10)9. How do you deal with competition with other Print On Demand companies? (22:27)10. What advice would you give women entrepreneurs who are considering Print On Demand? (25:34)11. How has Print On Demand evolved since you launched your company? (27:41)12. Tona's take on how to find the right Print On Demand Company. (29:21)13. The goal is for our businesses customers to be happy. (30:50)14. Closing remarks. (32.04)***UPDATE***Print Melon now has an ETSY integration.  If you currently have a Etsy shop and your looking for a great Print on Demand Company to use with your shop visit them at https://printmelon.com/integration/#/ Visit Print Melon for more information https://www.printmelon.com/Connect with Tona and Al Haywood:Website//FacebookJoin our Digital Marketing Group:Facebook GroupSign Up to Our Email Today: Click here to stay in the loop on everything digital marketing! Support the show

Although it's clear blog content does contribute to your SEO, Google's many algorithm updates can make publishing the right kind of blog content tricky if you don’t know where to start. Some blog ranking factors have stood the test of time while others are considered "old-school." Here are a few of the top-ranking factors that can, directly and indirectly, affect blog SEO.Pro tip: As a rule of thumb, take time to understand what each of these factors does, but don’t try to implement them all at once. They each serve a specific purpose and should be used to meet a specific SEO goal for your blog.In this episode, we talk about:1. Introduction  (0:00)2. Dwell Time.  (3:23)3. Page Speed.  (6:13)4. Mobile Responsiveness.  (8:37)5. Index Date.  (10:49)6. Recent Data.  (12:38)Connect with Tona and Al Haywood:Website//FacebookJoin our Digital Marketing Group:Facebook GroupSign Up to Our Email Today: Click here to stay in the loop on everything digital marketing! Support the show