Chris talks about what’s new on TV this week

before briefly reacting to the ‘Lanterns’ trailer

Then he breaks down ‘Euphoria’ Season 3, Episode 6 by way of a Zach Lowe-esque 10 Things list

Later, he is joined by Lane Brown, a feature writer for New York Magazine, to talk about his piece “The Feed Is Fake,” which unpacks how stealth marketing campaigns are powering the hype behind some of pop culture’s most viral moments