The Waiting Room

On this episode, you ask, we answer! Why should you be using social media as part of your marketing strategy?

Mariah Fredrick joins us for episode 6 of The Waiting Room podcast. On this veterinary marketing instalment, the Covetrus UK brand genie tells us how she came from Indiana to Edinburgh; she also dives into the basics of building a brand, being consistent in your messaging and actionable steps vets can take to build their best practice.

Meet Roy Farrell from petcare and aquatic brand, Interpet. Like many others during the Covid-19 pandemic, Roy has been on furlough. The Nottingham native has used his time to help others. - NHS food deliveries generously supplied by Bingham Town House - Pharmacy deliveries for those in need or isolated - Cake and chat for those by themselves - Lunchtime delivery - Delivering hot food weekly - Food hampers delivered He's also taken part in the Tuk Tuk Challenge, 4 days around wales in a little pink tuk tuk!

How can veterinarians develop a winning SEO strategy? Join Covetrus Marketing man and dog father, Darragh Mullooly, as he chats to the best in the business about building a practice to be proud of. We meet with key opinion leaders from the worlds of animal health and marketing to help you maximize your veterinary practice. This week, we’re in Glasgow with SEO and digital marketing strategist, Briony Cullin. Originally from the Land Down Under, this former lawyer fell in love and moved to the other side of the world...Scotland! Briony knows exactly what you need to do to rank higher in search, and knows SEO can be daunting for some; let’s remove some of the fear around this, sometimes, mysterious acronym! We’ve loved recording this episode of The Waiting Room, there is so much value, so many actionable tips you can implement right away. A massive thanks to Briony for joining us on this episode. For more info on Briony, check out www.brionycullin.com/ or follow @glasgow_food on Twitter and Instagram. Don't forget, for veterinary products and services, check out http://hsanimalhealth.co.uk

Are you ready to build the veterinary practice of a lifetime? Join Covetrus Marketing man and dog father, Darragh Mullooly, as he chats to the best in the business about building a practice to be proud of. We meet with key opinion leaders from the worlds of animal health and marketing to help you maximize your veterinary practice. This week, we sit down with content marketer, Ally Ebdon from Oodls, a stock photography business with a difference. Oodls collaborates with Instagrammers and brands to provide the best in user-generated content. The lovely miss Ebdon joined us in studio to tell you exactly how you can make your Instagram shine a little brighter; how you can tell your story more effectively; and why connecting with your tribe on a more authentic level is a non-negotiable for businesses and health care practices. We chat about, you guessed it, morning routines, what it's like as a content marketer in 2019, and her experience in time travel. Yup, we cover all the things. For more info on Oodls, click over to https://oodls.io/. On this episode, we also find out how the Covetrus gang got on down in Birmingham at BSAVA '19.

Hello there! You are very welcome to this special, bonus episode of The Waiting Room! Just in case you’ve been hiding under a rock the last while and aren’t blindingly aware, one of the biggest dates on the veterinary calendar is almost upon us. Yes, on April 4th, thousands of you are going to land in Birmingham for what promises to be an incredible few days at the BSAVA Congress 2019. Don’t worry is you’re head is spinning, but ours is too, just a tad. There is so much going on over the four dats , it’s easy to get confused about what to do, what talks to attend, so on this mini episode, I’ll give you a little bit of a highlight reel! Thursday, 4th at 4 PM, Hall 1 you’ll be welcomed by BSAVA President Philip Lhermette followed by the prestigious BSAVA Awards, giving props to the unsung heroes of small animal medicine. One lady who’s up for an award is friend of Covetrus the lovely Danielle Greenberg from the award nominated Liverpool Vets. Check out www.theliverpoolvets.co.uk We’re rooting for you here, Danielle! That night, get the popcorn out for Mama Mia and it’s follow up., Here We Go Again Friday night. If film ain’t your thing, you can pop on your Sunday best and head over to the stunning Birmingham Museum and Art Gallery for a decadent evening of drinks and food, all in the company of tori Handsley, harpist extraordinaire. And Sandals are the ready because the V19 Beach Party on Saturday night is sure to be a crowd pleaser with acts like Xfactor’s Duke; Guitarist to the stars Mark Walby, who’s worked with the likes of Cheryl and the Saturdays, and Frazer lepford. And he’s actually touted as the next Ed Sheeran. So, eh no pressure there pal! By day, congress will play host to a veritable Aladdin’s cave of treasure in the form of lectures and talks from some of the industry’s biggest players. So, who’s on the Agenda I hear you ask? Laura Black, Carolin Crowe, JD Foster, Ron Ofri, and as an added bonus, Covetrus are partnering up with BSAVA on talks from Gillian Page, Mickey Tivers, Miles Russell and Ruth Wilis. So, 450 hours of lectures, 30 streams. If only you could be bilocate, eh? There will also be a series of wetlabs where you can get your hands dirty. In the exhibitor zone, you’ll meet dozens of your favourite brands, and the Covetrus team will be there at Stand C31, so make sure you pop along for a few treats you won’t want to miss. We’ll have plenty of prizes on stand, talks from the talented team in software solutions, and, you know them and love them, we’ll have our diagnostics, equipment and consultancy specialist on hand to answer your burning questions. For more information or to check out the full list of lectures, visit bsavacongress.com and don’t forget to join the conversation by tweeting us at @covetrusuk or use the # covetrusatcpongress. Thanks for tuning into this very quick episode of the podcast, I’ll be back as usual next week with another amazing chat, but until then continue to build a practice to be proud of. Be sure to check out www.bsavacongress.com for more info about Congree and don't forget to follow us on Twitter @CovetrusUK

Are you ready to build the veterinary practice of a lifetime? Join Covetrus Marketing man and dog father, Darragh Mullooly, as he chats to the best in the business about building the best version of your practice. Thanks to Covetrus for sponsoring this episode, and for podcast listeners, they're giving a fantastic 1/3 off selected Calibra Joy Denta. NVTRE02 | CALIBRA DOG JOY DENTA PURE 10 | NVTRE03 | CALIBRA DOG JOY DENTA PURE 5 | NVTRE14 | CALIBRA DOG JOY DENTAL CKN WAVES 80G | NVTRE19 | CALIBRA DOG JOY TREAT DENTA PURE BOX | NVTRE32 | CALIBRA DOG JOY DENT CKN WAVES BOX 14PK | On this episode, we meet DentalVets, Susan Thorne and Norman Johnston. Norman Johnston qualified from the University of Edinburgh and is clinical director of DentalVets. His credentials as a veterinary dental specialist are unique. He is a diplomate of both the American and European Veterinary Dental Colleges, and a current registered RCVS Specialist in Veterinary Dentistry. In addition, he is a Fellow of the Royal College of Veterinary Surgeons. He holds an honorary lectureship in the Veterinary Faculty of Glasgow University Veterinary School and is an Honorary Fellow (Dentistry) of the University of Edinburgh. He is a past president and board member of the European Veterinary Dental College and also served two terms as president of the British Veterinary Dental Association from 1991 to 1995. He is a past board member of the Academy of Veterinary Dentistry. In 1997 he received the Simon Award from the British Small Animal Veterinary Association for outstanding contributions in the field of veterinary surgery. Susan is Senior AVDC resident at Dentalvets. Originally from rural Argyll in Scotland, Susan graduated from the University of Aberdeen BSc (Hons) in Zoology in 2006 before continuing her studies at Glasgow University Veterinary School, where she graduated in 2013. During her University vacations, she visited Africa several times, studying toothy predators from lions to Great White sharks. After some time in mixed general practice, Susan joined DentalVets in 2015 as a full-time resident in the American Veterinary Dental College programme working towards board certification and specialist status. She is a key member of our clinical staff and training team. Her hobbies range from competitive sailing in the summer to skiing in the winter. She recently took on the challenge of a Vizsla pup. Susan and Norman are as passionate as you can find, and on this show, we find out exactly why. For more info, check out www.dentalvets.co.uk Don't forget to follow The Waiting Room and the gang at Covetrus on social: www.twitter.com/CovetrusUK www.facebook.com/pg/CovetrusUK