Knowing who your intended audience is - and thinking of them as an actual person - not only helps you avoid creating things that don't interest them; it also prevents you from insulting them. Or worse. To see the photo Neil talks about in this week's episode, https://knoppstudios.com/zen-and-the-art-of-ambulance-chasing/ (click here). Or find it by following us on Twitter: https://twitter.com/KNOPPStudios (https://twitter.com/KNOPPStudios)

Let's have this conversation now, one time, and then we never have to cover it again.

Joe Rogan doesn't care that I don't like his podcast. And he shouldn't, either.

Toddlers should attend more board meetings. We'd wind up with much smarter content.

Or, how being the smartest kid in the room might be hurting you.

A media giant told my friend to let them know anytime she published new content, so the media giant could amplify it. As you'd expect, my friend immediately stopped writing. Wait, what?

In the two or three hundred shows I did with my old friend Norm MacDonald, there was one bit that marketers would do well to pay attention to.

Audio producers have long been obsessed with how to recreate naturally-occuring sounds in a studio environment. Technology has made it easier than ever... to be lazy.

We'll probably catch considerable heat for this. But somebody's got to say it. Why do you really think host-read ads supposedly work better than traditional "commercials"? The truth might hurt some. But here it comes.

Hyperbole is literally the worst thing in the entire history of the Universe. (SPOILER ALERT: It isn't, really. But don't tell that to some advertisers.)