The Viral Creative
The Viral Creative
Obvious Allegory
Episode Nine: The Creativity of Empathetic Leadership Pt 2.
31 minutes Posted Jun 15, 2022 at 10:00 am.
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This week is part 2 of our conversation with Brandi Leifso, Evio Beauty founder and an advocate for victims of domestic violence. In part one we discussed the rocky start to Brandi’s entrepreneurial journey. She shares how the early days included the company being ripped out from under her by the same person who caused her to turn to the shelter system in the first place. She discusses the fallout of that betrayal and the continued lawsuits and threats that came at her company as a result. In part two we hear about how she put herself and her business back together to bring Evio to the booming company it is today. This episode discusses all of the major things that helped Evio evolve, ranging from strategic partnerships to venture capital involvement and where Brandi hopes to see the business go in the future! 

*Please note that the episode does discuss topics of domestic violence.