Show notes
This week’s episode is part one of a two part discussion with our incredible guest, entrepreneur and activist Brandi Leifso. Brandi describes the tumultuous start to her booming makeup company EVIO Beauty, which she founded while she was living in a domestic violence shelter. EVIO is now a multi million dollar enterprise that ensures it serves the community it was built around, with a socially conscious business model and activism driven mandate. The years to follow the initial launch of EVIO were filled with high highs and low lows, but Brandi persevered to build this brand into what it is today. This episode discusses topics of abuse and domestic violence so please take that into consideration prior to listening. Beyond that, it is a conversation about innovation, risk, perseverance and the power of building a business that has a mission bigger than just the bottom line. Brandi gets incredibly candid about the different hurdles that she faced and how she pushed through moments that required her to re-build. Thank you SO much Brandi for sharing with us on these episodes of The Viral Creative. Related links:
Instagram: @brandileifso
Instagram: @eviobeauty