In this article we talk about the emergence of Voice search and how that impacts how search users access the content and information you publish on your website. Voice search also flips the keyword optimization game on its ear. Short tail keywords that are highly competitive are less desirable for voice search than long tail, question-oriented phrases such as "Italian restaurants near me that are open now" or "how much does search engine optimization cost?" While this article focuses mostly on optimization for Voice Search as it pertains to Frequently Asked Questions, the tips and methods we mention could be applied to any content.  We also talk about the use of featured snippets in Google search and why these matter for your optimization strategy. You can learn more about featured snippets here: https://www.searchenginejournal.com/featured-snippets-types/ Read the article: https://www.vincidigital.com/the-power-of-optimizing-voice-search-for-seo-faqs/

In this article we talk about the importance of establishing culture and a strong brand story and values to appeal to more conscious consumers today. We specifically focus on several keys areas of your brand and business and highlight some better known brands that are doing a better job at redefining or articulating their brand story. These key areas include: transparency authenticity telling a story starting a real conversation and creating brand advocates Ready the article: https://www.vincidigital.com/marketing-tips-for-appealing-to-conscious-consumers/ Here are some of the video links we share in the article: Love Your Melon Patagonia Fair Trade Burger King's Impossible Burger Ben & Jerry's - Save Our Swirled - Tesla Tour

In this article we cover three different spins on a typical holiday email marketing campaign that will help generate more engagement and action from your audience. These are also some clever ways to catch the attention at the most heavy sales season of the year. These tips include:  Adding a sense of urgency to your campaigns Letting last-minute shoppers know when they can still get their gifts for the holidays Cashing in on the New Year  Read the Article: https://www.vincidigital.com/3-holiday-email-marketing-campaign-examples/

In this article we talk about three critical components to a successful and solid foundation for your website which includes: optimizing your website for mobile devices, site speed optimization, and aesthetics. This is just the tip of the iceberg! We also mention our free ebook that talks about the Top 10 mistakes small business owners make with their website and how to solve them.  Read the Article: https://www.vincidigital.com/web-design-101-3-web-design-disasters-your-business-should-avoid/ Get the free eBook: https://www.vincidigital.com/top-10-small-business-website-mistakes/

In this article we talk about a few digital marketing statistics that you may not be aware of. And, if you are on the fence about dipping your toe in the digital marketing space, these statistics might help convince you. We cover some interesting tips about content marketing, email marketing, video content and much more.  Read the article: https://www.vincidigital.com/5-digital-marketing-statistics-that-will-change-the-way-you-look-at-marketing-online/

In this article we cover the importance of making sure your business information including name, address, and phone and other key data points are accurate and up to date across all your online listings. We also talk about our local SEO service and how that helps maintain and manage these listings to dramatically improve your local visibility.  Read the article: https://www.vincidigital.com/get-found-online-3-local-seo-tips-to-bring-in-more-local-traffic/ Learn more about our local SEO package: https://www.vincidigital.com/services/local-seo-and-business-listings/ Google's Keyword Planner: https://ads.google.com/home/tools/keyword-planner/

In this article I cover everything you need to know about the algorithm shifts happening at Google as they split the mobile and desktop search index. Many sites at the time, were not mobile-friendly (and many today still haven't done the work). This impacts visibility in search and can dramatically impact a site's performance across different types of devices. This article also takes a look back at some of the major Google updates over the years and how its impacted the overall search market.  Read the article: https://www.vincidigital.com/make-hay-go-mobile-while-the-sun-still-shines-on-your-search-traffic/ Google's Mobile-Friendly Test Tool: https://search.google.com/test/mobile-friendly

This is the final part, part 7 of our 7-part series all about effectively pricing small business products and services. In this article, we focus specifically on how to effectively maintain or monitor pricing over time. Most businesses rarely update their pricing on a regular basis but this leads to a multitude of problems in your business. This article covers the majority of what these look like and how to avoid these pricing pitfalls.  Read the blog: https://www.vincidigital.com/pricing-concept-7-monitor-grow-maintain-competitive-pricing/

This article is Part 6 of our 7-part series that covers everything you need to know about effectively pricing small business products and services. In this article, we focus on my favorite aspect of pricing which is value-based pricing and discuss the pros and cons of this approach. Helping your customers understand value will make your price easier to digest and allow you to charge what your worth rather than what the market says someone should be paying for your service. 

In this article we cover the pros and cons of the time-based pricing model. While critical when starting your business, to understand costs and how your time factors into the output you produce, over the long term, time-based pricing can be an extremely limiting business model. You are continually trading dollars for hours and not taking into account many other factors that should be included in pricing. This article covers a good variety of key considerations both for and against this methodology.  Read the blog: https://www.vincidigital.com/pricing-concept-5-the-pros-and-cons-of-time-based-pricing/