Not necessarily. Don't you really just need a 15sec. ad that blasts your audience with a CTA? What story do you think you're telling in a 6sec. YouTube bumper? The truth is all those marketing gurus stressing the value of storytelling in your video marketing content aren't painting you the whole picture. It's a little more complicated. We dissect different levels of ads you may need to support a campaign as well as the ways you can adapt storytelling conventions to fit your brand's content needs.