Corporate buzzwords spoken in video content is a serious buzzkill.  Just stop it. You're wasting precious camera time. Everybody thinks their company is innovative, customer driven, and has the best culture in the world. Whether or not that's true, it's the same messaging everybody says in their content. Don't say it, show it! We're making videos after all.  Arty and Justin discuss what stories and content opportunities will help your brand show the manifestation of these terms, while making your next batch of videos more personalized and unique to you.