What does it really mean to be data-driven?Cassidy Shield has applied his training as an engineer, a general manager, and an operator to the world of marketing and sales, transforming a revenue team into a truly data-driven machine. In this interview, he shares how marketers can get the most out of their data as well as:<ul><li>What not to measure</li><li>What marketing’s North Star metric should be</li><li>How you know if your organization is really data-driven</li><li>How to understand the story the data is telling you</li><li>When goals are more important than data</li></ul>

Segmentation, Targeting, Positioning, and Brand Activism with Professor Philip Kotler

Tune in for conversations with eclectic and enlivening marketers. Imagine your weird shower thoughts and disparate liberal arts references took a road trip. This podcast is the soundtrack. Great marketing ideas can come from anywhere. So let’s talk about some.