Yes, and Marketing
Yes, and Marketing
Steve Pockross
Tune in for conversations with eclectic and enlivening marketers. Imagine your weird shower thoughts and disparate liberal arts references took a road trip. This podcast is the soundtrack. Great marketing ideas can come from anywhere. So let’s talk about some.
Using AI for Profitable Workflows and Wrangling Brand to Boost Your Content Marketing Strategy with Robert Rose
Co-founder of the Content Marketing Institute, current Chief Troublemaker at The Content Advisory, and author of Content Marketing Strategy: Harness the Power of Your Brand’s Voice, Robert Rose is a marketing powerhouse. This bona fide industry legend digs into how we should be using AI to create profitable workflows, the impact of AI on search and SEO, and how brand influences our content strategies. 
Dec 14, 2023
45 min
Wielding AI for Agencies and the Irreplaceable Human Element with Drew McLellan
CEO of Agency Management Institute Drew McLellan brings over thirty years of expertise to dive deep into how agencies are finding success in the current economic climate by deploying AI in inventive ways. 
Nov 9, 2023
42 min
Ethical AI, The Crisis of Trust, and Responsible Innovation with Olivia Gambelin
Leading AI ethicist Olivia Gambelin shares insights on the adoption of generative AI, how synthetic data preserves the privacy of the public, and the strategic development and implementation of AI as it impacts marketers. 
Oct 13, 2023
39 min
SaaS Wisdom, AI, and the Funding Industrial Complex with Greg Head
Greg Head, who has spent the past 30 years leading, growing, and advising software companies, shares why VC funding is misunderstood and over-prescribed, how AI will change the future of marketing, and explains the world of practical founders.
Aug 31, 2023
39 min
PR, Event Marketing, and Female Leadership with Caitlin Bartley
Caitlin Bartley, CEO of female-only marketing agency cred, shares her approach to digging deep with clients, the importance of staying flexible, and how to find creative solutions in the wild world of PR and event marketing.
May 25, 2023
33 min
The Secret Sauce of B2B Growth, Cool Nicknames and LinkedIn Wizardry with Ken Marshall
Ken "Magma" Marshall, Chief Growth Officer at RevenueZen, explains the secret sauce of B2B growth, how he transitioned from entrepreneur to agency owner to agency seller, and how to achieve legitimate fame on LinkedIn.
Mar 16, 2023
34 min
Being an Operational CEO, Startup GTM Strategy, and Career Advice with Gordon Boyes
Gordon Boyes, CEO of Concept3D, shares learnings from his "three and several halves" CEO gigs, including how to choose career opportunities that play to your strengths and how to manage long sales cycles.
Jan 25, 2023
34 min
Best Marketing Books of 2022 with Douglas Burdett
As host of the Marketing Book Podcast, Doug shares his picks for the best marketing books of 2022, including the best books to read during a recession and some classics we can all read again.
Dec 21, 2022
27 min
Lily Ray on SEO, EAT, and What Google's Up To
Lily explains how brands of different sizes should be thinking about EAT, what SEOs have deciphered from Google patents, and the new search technologies she's most excited about.
Dec 8, 2022
39 min
The Future of Content Marketing and CEO Guidance with Pearl Collings
Pearl discusses the current state and future of content marketing, the challenges of building YMYL content at scale, how CEOs can prioritize tasks to better achieve growth, and offers advice for aspiring leaders.
Nov 15, 2022
27 min
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