#008: Ready for a unique insider view of how a major brand is navigating turbulent waters in a nimble and thoughtful way? Allison Lowrie, CMO of HomeAdvisor / Angie's List, and her team needed to figure out how to quickly adjust marketing in the complex and hard-hit home services space.

We discuss:
- Focusing on the product first: quick changes enabled her to quickly jump back into the market
- How HomeAdvisor/Angie's changed up their advertising in the time of COVID-19
- Tik Tok marketing: should you hire 13 year-olds?
- Merging brands: how one merges two former competitors into one coherent brand
- Two-sided marketplace business: how exactly do you match 75 million households and 250,000 service providers?

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The Verblio Show is your weekly cocktail of content marketing fun and fruitful conversation. Hear Verblio’s CEO Steve Pockross talk with marketers, digital agencies, and an assortment of thought leaders.