In this episode, Kristina Finseth, Head of Growth at Interseller, shares some key components of her FIRE Framework, an outbound cold email methodology that will convert as many as 20% of cold emails to booked meetings. We discuss:

- Why personalization is so important

- How to personalize an email when your prospect has minimal LinkedIn activity

- The biggest mistakes recruiters commonly make during business development

- What each new recruiter that's responsible for client development should know