The Vacation Effect

In this Episode, Denise and Re Discuss: Why your brand should be gay (even if you’re not). Why branding should matter to a busy entrepreneur. What are the biggest branding mistakes entrepreneurs make in their business. Examples of “experiential” branding. How can an entrepreneur determine how they make their customers “feel.” Key Takeaways: The perception that people have of your brand will dictate how much they are willing to spend for your product and services. Branding starts with first determining who your target audience is. The #1 criteria for a company name is memorability. There are three different components that make up a brand: Visual / Verbal / Experiential. AKA How you look. What you say. How you behave. Ask people what the top things that are most important when they come to a website, and how well your website performs against those things. “You don’t actually own your brand. It resides in people’s minds.” - Re Perez About Re Perez: Re Perez is a seasoned Brand Consultant, with a Fortune 500 background at top global brand consultancies including Interbrand and Siegel+Gale. Since 2011, his agency BRANDING FOR THE PEOPLE, has delivered Fortune 500-level branding to thousands of entrepreneurs across 45+ different industries around the world—from start-ups, Inc. 500 fastest growing companies, and established multi million-dollar businesses. He has a proven track record for helping his clients double, triple and quadruple their business. Connect with Re: Re’s new book: https://yourbrandshouldbegay.com/ (https://yourbrandshouldbegay.com/) Branding For the People free resources: https://brandingforthepeople.com/resources/ (https://brandingforthepeople.com/resources/) LinkedIn: https://www.linkedin.com/in/re-perez-branding/ (https://www.linkedin.com/in/re-perez-branding/) The music website to keep focus recommended by Re: https://www.brain.fm/ Connect with The Vacation Effect and Denise Gosnell: Website:  VacationEffect.com Show:  The Vacation Effect Podcast Book:

In this Episode, Denise and Eli Discuss: What it means to “be in flow.”

In this Episode, Denise and Rennie Discuss: The mistakes Rennie made in his life that caused him to go broke multiple times, an...

In this Episode, Denise and Lisa Discuss: The benefits of being unapologetic or GFRing? Lisa’s GFR Commandments, and how to use them in life. GFR Commandment #5 – “Make Yourself Your Most Important Client” GFR Commandment #3 – “Don’t Worry About Being Normal, Proper, or Polite.” The biggest mistakes business owners make in their marketing. How Lisa uses meditation to enhance her performance as an entrepreneur.   Key Takeaways: Ask yourself: “What would I say to the people I want to help if I wasn’t worried about being rude or losing them?” Then say that to them. They deserve your honesty and your help, and most people will find that refreshing. Most business owners are afraid to take a stand in the marketing, and as a result, they speak to no one. You should not feel guilty about having an opinion and taking a stand, even if some people won’t agree with you.   “If I wasn’t worried about any negative outcome, what would I really say?” - Lisa Cherney   About Lisa Cherney: Lisa Cherney, now known as The Queen of Clarity, is host of the ground-breaking confession-based Get F***ing Real show for successful soulful entrepreneurs and founder of the GFR Squad, a lively community that is serious about embracing the GFR lifestyle and living a life without regrets. In 2014, after 15 years in business, Lisa Cherney got f***ing real and dismantled her successful 7-Figure business as the Juicy Marketing Expert.  She was proud of the financial accomplishment, but burdened by the “monster” she created. It did not make her happy. To makes things worse her “6-Figures On Your Terms” events were helping hundreds of entrepreneurs make money fulfilling their mission and her refreshing “Cash Through Clarity” Marketing training was in high-demand around the world. But Lisa learned that just because something is successful and people like it, doesn’t mean you have to keep doing it.  She always knew she had a low tolerance for not being happy (after all she left a “successful” corporate career, with companies like AT&T and Lipton at age 28), but now she knows her mission is to help other successful and soulful business owners GFR so they can get out of their own way and help more people! Other f***ing real fun facts about Lisa are: She is lazy (This inspires lots of creativity on how to get stuff done with the least amount of effort) She loves TV (This is how she unwinds and her TiVo is one of her most prized possessions) She can’t spell for shit (Another outlet for creativity) She didn’t want kids (Until 10 years into her marriage - She has one 13 year old and is convinced she got it “right” the first time.) Her husband, of nearly 25 years, is way cooler than her (He is an engineer, chiropractor, singer/songwriter and World’s Greatest Dance Dad) She is not a certified coach,

In this Episode, Denise and Michael Discuss: How to conduct virtual travel from the comfort of your own home. The best web sites and apps for virtual travel experiences. Experiencing world class museums from anywhere you have an Internet connection. How to expand and track your travel bucket list using Google Earth. Tips on planning staycations in your own area. The best times to see the most popular sites in a city. Key Takeaways: You can travel the world (including the moon) using Google Earth and street view. Many museums offer virtual tours of their most popular exhibitions. Google Earth is a great way to track and refine your travel bucket list. When you travel to other states and countries, Viator.com (and the Viator app) can be a great resource for helping you book excursions. About Michael Ferguson: Michael Ferguson is a lifelong traveler, and is the author of the book "Leave Me Alone... I'm on Vacation!" as well as the founder of TravelYourWaytoday.com. Michael was born in Great Falls, Montana and has lived in Colorado Springs, Colorado almost exclusively since the age of five, taking road trips with his family throughout the Rocky Mountain and Midwest areas of the United States. Michael studied German and lived for a semester in Lüneburg, Germany with a German family. Michael discovered through this experience the richness of being able to experience a different culture firsthand, which would continue to inspire him during his future travels. Michael travels often, both for work and for pleasure and has traveled extensively around North America and Europe. In July 2015 Michael added Africa to his journeys as he traveled with his wife and niece to Tanzania, where they enjoyed a safari, and Michael trekked to the summit of Mount Kilimanjaro. Michael Ferguson continues to be a life-long traveler who loves to explore and experience diverse cultures and destinations.   Connect with Michael Ferguson: Website: www.travelyourwaytoday.com Free digital copy of Michael’s book: Leave Me Alone! I’m On Vacation: http://www.imonvacationbook.com To buy the book on Amazon: https://www.amazon.com/dp/B07KSMKQ9R/ref=cm_sw_em_r_mt_dp_U_MhIGEbBCBEZW7 (https://www.amazon.com/dp/B07KSMKQ9R/ref=cm_sw_em_r_mt_dp_U_MhIGEbBCBEZW7) Connect with The Vacation Effect and Denise Gosnell: Website:  VacationEffect.com Show:

In this episode, Denise and Jen Discuss: What entrepreneurs can do right now to best prepare to weather a recession that is probably coming.

In this episode, Denise and Lou Discuss: How to thrive when things are scary (like with the Coronavirus right now) How to conduct effective virtual meetings even when you have a house full of people (since your whole family is working remotely) Ways to create and seize opportunities in the midst of chaos, and examples of how Lou, Denise, and other companies are seizing such opportunities How to leverage the power of your networks and your connections to help when you and they need it the most Key Takeaways: When things are scary, focus on serving your best clients and understanding their needs and seeing how you can add enormous value to what they are dealing with. Coordinate an organized schedule with everyone in your household who is working from home. Use various technologies and models to have effective virtual team meetings, including a daily virtual 10 Minute Update on video with key team members. Use this time to reach out to people you haven’t connected with in a while to see how they are doing and how you can support them. You never know what opportunities you can uncover by reconnecting with your network. Look for opportunities within the chaos. Think outside the box and you will be amazed at what opportunities are right in front of you to solve a current need and keep revenue coming in for your company. About Lou Diamond: Lou Diamond is a dynamic speaker and master connector who will energize and motivate your organization to explode your sales, retain your clients and build a thriving culture... For over 25 years he has been a top sales performer, keynote speaker and performance mentor. Lou is a consultant; best-selling author; podcast & TV host; and CEO of Thrive, a company focused on helping businesses, leaders and brands become even more amazing through the power of connecting. He has consulted, mentored and presented to hundreds of companies the world over. Lou inspires audiences to feel they can conquer the world.... and make tons of great new connections doing it. Connect with Lou Diamond: Main web site: https://thriveloud.com/ Thrive Virtually: https://thriveloud.com/jumpstart (https://thriveloud.com/jumpstart) His podcast: https://thriveloud.com/podcast/ His book: https://www.amazon.com/Master-Art-Connecting-Lou-Diamond-ebook/dp/B01N7BSRXF Connect with The Vacation Effect and Denise Gosnell:

In this Episode, Denise and Carrie Discuss: How to create quality of life when married to a hard charging entrepreneur. Why it’s important (and incredibly effective) to have a weekly couples’ meeting and use a meeting agenda like you would do for any important business meeting. Being an excellent parent even as a busy entrepreneur (or spouse of one.) The importance of having a family vision and having one spouse being responsible for holding that vision for the family. How to spend quality time with your family and leave your work at the office. Key Takeaways: You should have a weekly meeting with your spouse and cover important communication items (like travel schedule, “honey-do list”, how to best support the kids’ activities that week, and more.) Have regular date nights with your spouse like when you were first dating. Involve your children in the weekly meetings. Rate each other in each weekly meeting on how you are doing as a spouse and how you are doing as a parent. It can help keep each other accountable to putting the family as a priority. To download the videos and sample meeting agenda discussed in the interview, please visit: www.wealthfactory.com/marriage “Our vision for our home, is more important than the vision for the company.” - Carrie Gunderson   About Carrie Gunderson: Carrie Gunderson is an extraordinary mother and wife (of serial entrepreneur Garrett Gunderson). She has dedicated her life to adding value and love to those she comes in contact with. She is passionate about health and heath freedom.   As a fact finder by nature, she has rigorously researched health and nutrition, through books, interviews, scouring the world to find solutions, and discovering the truth for herself and others. She is a gifted teacher; beginning with her career as a first grade teacher, to being asked to share her amazing energy and gifts on stage. Carrie meditates for two and a half hours a day which has given her insight and the power to love, accept and forgive, and be the best version of herself. If you need or want advice or comfort, there is nobody more gifted with perspective, empathy, and solutions than her.  She is a force for all that is good in humanity.   She has a unique gift to gently bring a mirror for people to see where they are limiting their life, potential and happiness. In Carrie’s downtime you might find her listening to records, drinking lattes, out for great Mexican food, traveling the world, or on a date with her husband at a concert, comedy, or cinema.  But most likely she will be at her cabin “The Shady Place”.

In this episode, Denise and Garrett Discuss: How Garrett was able to take 2 whole months off from his business to liv...

In this Episode, Denise and Mitch discuss: The importance of self-care as a busy entrepreneur, and Mitch’s favorite self-care strategies that have kept him sane even when managing large organizations where he was CEO. How certification programs can help companies grow, and in fact, and they can provide your company with a sales force that pays YOU (versus the other way around.) A high level of how to create a certification program, and when you should consider it. Some of the best revenue streams that most entrepreneurs overlook. How to manage virtual teams really well and build an incredible culture. Key Takeaways: You can build a certification program to allow others to sell your products and services for you – offering regular, increasing cash flow. It’s a true “win-win”. You may think you are the only one who can provide your services well, but that generally isn’t true. Use meditation as your secret weapon, especially on your busiest days to bring some calm to the noise. To build a successful virtual team, you need to communicate with the team a lot more than you think you do. “On particularly busy days, I take double the time to meditate because I know that I need to sort things out on a spiritual level before they will sort themselves out on the physical level.” - Mitch Russo About Mitch Russo: Meet Mitch Russo, who started a software company in his garage, sold it for 8 figures and then went on to work directly with Tony Robbins and Chet Holmes at Business Breakthroughs, International to build a $25M business together. Mitch was the President and CEO of that organization where they served thousands of businesses a year with coaching, consulting,