At a molecular level the process of forging steel is a lot like getting better as a person or as a business. The trick is being "ok" with the changes that are necessary to go to the next level and be effective. Too many times we enjoy where we are at. We want to get better but we don't really want to handle the heat. Or those close to us or our employees don't want the heat. This is where steel and carbon separate. You have to choose, "Will you allow the heat to change your structure?" or we you stay the status quo? The amount of heat you can endure makes all the difference.