The Truck Stops Here
The Truck Stops Here
NATSO Foundation
#106 Dial Into Loyalty for Professional Drivers
29 minutes Posted Aug 20, 2024 at 4:00 am.
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Show notes

Peter Rasmussen, founder and CEO of Convenience and Energy Advisors, joins the podcast to share the key components of successful loyalty programs including how to tailor rewards for professional drivers. Rasmussen and host Amy Toner also explore the role of AI in enhancing the customer experience and driving targeted offers, how small operators should tackle loyalty, and what to consider when choosing a loyalty provider.

With special guest:

Peter Rasmussen, Founder and CEO, Convenience and Energy Advisors

Hosted by:

Amy Toner, Executive Director, NATSO Foundation