RaceTrac is making major moves in the travel center industry. Nick LaFalce, RaceTrac's marketing manager, joins the podcast to share how RaceTrac is positioning the 90-year-old retail convenience chain's new travel center program for professional drivers and on-the-go travelers.

LaFalce, Darren Schulte, NATSO's vice president, membership, and host Amy Toner talk loyalty, merchandising, driver appreciation plans, and more.

With special guest:

Nick LaFalce, Marketing Manager, RaceTrac

Hosted by:

Amy Toner, Executive Director, NATSO Foundation and Darren Schulte, Vice President, Membership, NATSO